How to utilise social media in a job search
It’s not a secret that most companies and recruitment agencies share their job vacancies on social media…
Social media provides a quick and sometimes free way for companies to advertise job vacancies, which means it is vital that you put yourself in a position where you can take full advantage of this!!
Firstly, it is a good idea to visit all company websites of interest and ensure that you are connected with them on their company social media platforms.
Follow them on Facebook, Twitter, LinkedIn etc. and even follow the key employers or senior staff members.
LinkedIn is the top social media platform used for job hunting, so utilise their job searching feature. You can search by area and job title and also refine your search to years of experience required.
The feature allows you to save jobs via your profile for you to return to and apply for in your own time whilst giving you a long list of employers within your sector that you can then go on to follow.
Whilst they may not have a vacancy that suits your skill set at this moment in time, they may in the future so it is always good to make those online connections now.
Twitter can also be used to aid your job hunting! Make sure you are following the relevant people and industry publications, such as @TheDrum, and make sure you are seen to be active online.
Twitter gives you a platform to generate conversation; show that you are involved in your chosen industry and also engaging with peers. You’ll be surprised how online engagements can quickly turn into a virtual networking session and if you are connecting with people that are likely to attend the same networking events as you, it is automatically a familiar face you can start up a conversation with.
The use of hashtags across Twitter are incredibly powerful so try searching relevant hashtags such as #YorkshireJobs and #MarketingJobs to see what flags up in your Twitter feed. Not only will this bring up relevant tweets but it will also help you locate more Twitter profiles that you should be following whilst on your job hunt.
Generic hashtags can also be useful such as:
But don’t forget the industry specific ones:
Lastly, it is a good idea to look at your personal and professional social media accounts prior to applying for a job. Ensure that your personal accounts are set to private and that any photos or information that is visible is of an appropriate nature. More and more employers are using the web to search candidate’s social media profiles.
Whilst your LinkedIn profile should be open to employers, you need to ensure that all information on your profile is relevant and that you are showcasing your skills where necessary.
LinkedIn enables you to showcase your work on your profile, for instance the ‘posts’ feature enables you to upload any articles, blogs etc that you have written. This is a great way of getting your work in front of employers prior to the interview stage and showing them what you are capable of.
Happy job hunting!