Web Analytics Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £35,000 - £42,000 + great benefits
  • Ref No: 0453TF
  • Date: 16/01/2014

Our client is a major UK consumer brand with a loyal customer base and expanding range of products. As Web Analytics Manager you will manage a team and be responsible for analysing user behaviour online and forming strategies to improve customer experience. You'll be capable of taking large quantities of data and analysing it to form actionable insight into customers and identifying gaps for new products and services to increase all avenues across acquisition, retention and up-sell /cross-sell opportunities.

The Role:
* Provide insight and analysis on the key customer journeys across multi-product, multi-channel offering including all mobile devices.
* Be a key contributor to new innovations by providing insight, research and analytics to product teams.
* Take a proactive lead in making sure analytics and research produced by the team is understood across the whole business and informs on-going strategy and planning in all areas.
* Play a leading role in the use of onsite, transactional and customer research data around the business.
* Develop, manage and interpret conversion reporting for the business
* Support the Customer Experience Development team with onsite testing analysis.
* Work closely with other analytics teams around the business, particularly Marketing Analytics.
* Management responsibility for a small team of analysts and providing them with guidance, mentoring and direction.

The Person
* Commercial web analytics experience in a consumer focused internet business.
* Experience of carrying out customer or product research and clearly communicating the results and insight
* Interest in and knowledge of the latest technology and media trends, in particular an interest in web and mobile based products.
* Experience of and ability to clearly present complex analysis to different audiences.
* Desire to produce useful analysis that makes a tangible difference to the business.
* Omniture/Site Catalyst experience desirable and Excel expertise essential.

This Web Analytics Manager job is commutable of Leeds, Bradford, Harrogate and York.

MET Marketing are acting as a recruitment agency in relation to this online analytics job.

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