Senior Digital Marketing Executive - Yorkshire

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  • Location: Yorkshire
  • Salary: £32,000 - £38,000
  • Ref No: JM3420
  • Date: 21/08/2023

This is e-commerce but different. More purposeful. YorkTest help people to get informed about food intolerances, allergies and other health concerns.

As a population we're increasingly conscious of how to look after our own health and wellness, being equipped with the knowledge you can gain from a home-to-laboratory test kit allows just that.

YorkTest is the UK's #1 Food Intolerance and Allergy Test provider and has built great trust through their 40 years of operation! They are now going through an exciting growth period, expanding into the US market and broadening the product range. As a consumer-led business, digital marketing is at the heart of our business plans and we understand the importance of it.

Much of this role will focus on the testing and growth of the US website, but you'll also work on the continual improvement of the UK site too. A typical week for the Senior Digital Marketing Executive could involve developing a new landing page for a PPC campaign, auditing blogs to identify opportunities to improve rankings, and brainstorming tests to improve product page conversion rates.

If you share a reciprocal passion for SEO, CRO and UX, whilst working on projects which directly impact revenue growth, you'll fit in with the team at YorkTest.

About You:

  • An experienced marketeer, with previous successes across E-Commerce Website Management and working experience using WordPress.
  • Strong knowledge of SEO, CRO and UX principles.
  • Whether briefing into agencies or writing copy, you will be an effective and confident communicator.
  • Excellent attention to detail.
  • An analytical mind with the ability to interpret GA4 data and use this to implement change.

What You'll Be Doing:

  • Driving to continually improve website performance.
  • Day-to-day website management and working with website CMS.
  • Analysing and reporting on key website performance metrics and using this data to develop and implement new ideas.
  • Be a key point of contact for website development agency.

Where You'll Be Based:

The head office is based in York, at Monks Cross (with free on-site parking). It's easily commutable from North Yorkshire, Leeds and Harrogate and we're also on the local Park & Ride route for access to and from York City Centre. A good work / life balance is supported with hybrid work arrangements and flexible working patterns can also be considered.

MET Marketing is acting as an employment agency in relation to this Senior Marketing Executive job. All direct and third party applications will only be progressed through MET Marketing.

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Joshua Marnick CONNECT WITH ME

Hi I'm Joshua Marnick, get in touch to discuss this role today:

Having graduated from Leeds Beckett university in 2021, with a degree in Business Management, Joshua has spent the last 18 months working in Healthcare Recruitment. Joshua joined MET Marketing in February 2023 to work within an industry more closely related to his degree. On the weekends, Joshua can be found spending time with friends and family, enjoying a bottle of wine or (unfortunately) watching Leeds United.

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