Senior CRM Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £55,000 - £75,000
  • Ref No: 0113ES
  • Date: 19/09/2012

Senior CRM Manager, Yorkshire, £55-75k. This is a fantastic opportunity to join a leading consumer brand as a Senior CRM Manager. Our Client is based in Yorkshire and offers the opportunity to make a role your own within an extensive marketing team. This CRM Manager position will focus both on the technical system development and analytics along with working with marketing to deliver end-2-end campaigns. To apply for this role you must have extensive experience of CRM both traditionally off-line and moving towards online. Critical is your broad experience and good technical understanding, we are not looking for a creative campaign manager. The Role: * Reviewing all systems, developing and changing to make sure that they are fit for purpose * Managing external suppliers and any development and implementation projects * End-2-end campaign management alongside marketing * Developing data insight, segments and constantly feeding back * Interrogation of the data and providing innovative solutions * Improving retention, conversion and ROI * Data and campaign reporting The Person: * Experienced CRM individual * Ideally worked in a blue-chip consumer environment * Must be comfortable technically, analytically and creatively * Excellent understanding of CRM systems with the ability to review and change This Senior CRM Manager job is commutable from Leeds, Huddersfield, Sheffield and York. For this Senior CRM Manager position, MET Marketing is acting as the recruitment agent

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