Senior Brand Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £50,000 - £65,000
  • Ref No: 0259ES
  • Date: 24/05/2013

An exciting role has become available with a consumer/FMCG business based in West Yorkshire. Our client is looking for a Senior Brand Manager to join the business and support marketing with strategic development of a number of key brands that they are looking to take to market. This role will focus on developing the brand strategy, working with insight to identify new opportunities, build a strong relationship with buying and product for NPD then managing the strategic process of launching the brands on the market. We are looking for an individual who has a very strong consumer brand background and you must have an excellent understanding of brand development across multi-channel including launching brands into retail.
The Role:
* Develop the brand strategy for the business and be the first point of contact on brand
* Identify market opportunities for existing and new brands
* Develop the brand architecture but be able to translate for business use
* Develop brand consistency across the portfolio
* With insight on strategic development and marketing on execution
* Influence and build strong relationships across buying and product
* Develop and deliver the brand marketing plan
The Person:
* Senior brand individual who has a strong strategic background
* Must have consumer/FMCG brand experience
* Must have blue-chip brand background
* Multi-channel experience including launching brands through retail
* Consumer focused background
* Strong influencing and relationship building skills
MET Marketing is acting as the recruitment agency for this Senior Brand Manager job. This Senior Brand Management vacancy is commutable from West Yorkshire, Leeds, Harrogate, York, Bradford and Wakefield.

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