Search Marketing Executive - Yorkshire

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Marketing Manager £40,000 - £50,000
Yorkshire
  • Location: Yorkshire
  • Salary: £18,000 - £22,000
  • Ref No: 0288TF
  • Date: 10/07/2013

This forward thinking and highly innovative consumer services business are well established online and have great brand awareness across the UK. Working in the online marketing team the Search Marketing Executive will directly manage PPC campaign and will manage an agency in their ongoing developments for SEO activity. You will need to have previous experience either in-house or from within an agency. You'll be a key member to the team and will be rewarded with a good basic salary and a great working environment.

The Role:
* Manage PPC & Display advertising in-house, building and optimising campaigns to increase conversions and reduce cost per acquisition.
* Keyword research including competitiveness and volume.
* Management of KPI's including impressions, CTR, Cost per Click, Conversion Rates and Cost per Acquisition.
* Analysing low performing ads and providing online team with ideas to improve landing pages.
* Consult with web development team creation and testing of bespoke website landing pages for optimum conversion.
* Using social media as a channel for paid advertising including Facebook PPC ads or Offers, or Twitter promoted hashtags.
* Managing external SEO agency to optimise rankings across search engines.

The Person:
* Commercial experience managing PPC within search and display networks.
* Interest and understanding in SEO able to effectively manage integrated search campaigns.
* Strong analytically able to track, measure and report on KPI's surrounding PPC activity.
* Broad understanding and interest in online marketing.
* Strong communicator able to manage internal and external relationships with confidence.

This search marketing job is commutable of Leeds, York, Manchester, Bradford and Wakefield locations.


MET Marketing are acting as an employment agency in relation to this digital job.

TESTIMONIALS

  • "instantly approachable, took great interest in my business and what it is I want to achieve and more importantly in the candidate I was looking for... quickly on the case speaking with potential candidates and sending over relevant CVs... with me every step of the way to do that extra little bit of digging and answering any queries I had during the process"

    Managing Director Agency
  • "My experience... was exceptional. From initial contact until she successfully placed me into my role, she consistently supported me in my application and kept me up to date with the process... went above and beyond to ensure I was prepared for interviews and provided an approachable but professional service. Highly recommended"

    Customer Media Planner Agency
  • "when I have been in the market for a new job role, he has been the one to find me the right job opportunity, with the right company. His advice, preparation and overall communication has always been exceptional. He comes highly recommended"

    Account Manager Agency
  • Managing Director Agency
  • Customer Media Planner Agency
  • Account Manager Agency
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