Retention Campaign Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £30,000 - £33,000 + excellent benefits
  • Ref No: 0645TF
  • Date: 03/06/2014

One of North Yorkshires leading consumer organisations is looking to recruit a Retention Marketing Manager to manage retention marketing campaigns and improve customer retention numbers. You will manage a small team and multiple internal and external stakeholders to engage the existing customer base and gain their allegiance to the brand. With Direct Mail holding a critical role in the mix it is critical that this is where your expertise lay, yet the role will provide you with the opportunity to manage multichannel campaigns to support this activity.

The Role:
* Support in the creation and delivery of marketing retention strategy to optimise retained customers.
* Devise program of mailing packs throughout first 18 months of customer lifecycle to build and enhance brand and product value.
* Utilise additional marketing channels to enhance retention strategy.
* Manage and develop direct report.
* Guide business in the role each area plays in improving customer retention.

The Person:
* Experienced Direct Marketing specialist with evidence of managing high volume consumer focused campaigns.
* Retention focused marketer with appreciation of multichannel campaign management.
* Ideally experience leading a team.
* Confident managing agency relationships and driving performance.

This Marketing Retention Manager job is commutable of Leeds, Harrogate and York locations.

MET Marketing are acting as an employment agency in relation to this marketing job.

TESTIMONIALS

  • "took the time to understand my skill set, knowledge base and person to provide a detailed insight into the opportunities that were best suited... I was made aware of all developments as and when they happened, receiving advice and guidance along the way, and was even provided with information on relocating... I would highly recommend MET Marketing"

    Digital Marketing Manager Gaming
  • "a fantastic help to me in finding my next role and helping me in the next step of progressing my career... provided excellent advice and went above and beyond to ensure that I had all of the information I needed and has been very supportive from start to finish"

    Product Manager Financial Services
  • "MET Marketing has recently placed a Marketing Manager with us and I have no hesitation in recommending. This is the first time I have dealt with MET and from day 1 the communication has been fantastic. He was given a brief and ran with it in which he sent some great and relevant candidates... never pushy and managed our company brand and candidate experience really well"

    Talent Acquisition Specialist Retail
  • Digital Marketing Manager Gaming
  • Product Manager Financial Services
  • Talent Acquisition Specialist Retail
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