Proposition & Brand Planning Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £40,000 - £45,000 + excellent benefits package
  • Ref No: 0280TF
  • Date: 01/07/2013

This is a great opportunity to operate at management level within one of the UK's leading business operating in the sports industry. As a brand and proposition focused role it is critical that you have a keen interest in sport as this will be key to understanding what needs to be communicated to customers. You will develop the marketing proposition and oversee this through all channels ensuring consistency in the message of the brand and proposition. Working closely with the senior team it is essential that you are commercially focused and can report on how your activity will maximise business revenue. You'll need a strong understanding of CRM, brand and proposition development and campaign messaging, ideally gained with a digital brand. The successful candidate will be rewarded with an excellent package and will be expected to be ready to develop to a head of department level with 18-24 months.

The Role:
* Use market knowledge and liaise with product heads to develop propositions and campaigns that will deliver maximum conversion, loyalty and revenue.
* Manage budgets for the development of campaigns across fully integrated channels.
* Work closely with CRM to ensure campaigns are targeted effectively to deliver optimum ROI.
* Own the promotional messaging and continually grow the value of all customers.
* Manage a small team to support in all activity.

The Person:
* Experienced marketing manager with a strong focus on brand and proposition development for a digital consumer brand.
* Excellent relationship management skills able to co-ordinate multiple teams in the delivery of integrated brand campaigns and customer communications.
* Previous management of budgets and teams.
* Commercially aware and capable of building business cases to support the development of new campaigns.

This Marketing Planning Manager job is commutable of Leeds, Harrogate, Bradford, Sheffield and York locations.


MET Marketing are acting as a Recruitment Agency in relation to this Marketing job.

TESTIMONIALS

  • "took the time to understand my skill set, knowledge base and person to provide a detailed insight into the opportunities that were best suited... I was made aware of all developments as and when they happened, receiving advice and guidance along the way, and was even provided with information on relocating... I would highly recommend MET Marketing"

    Digital Marketing Manager Gaming
  • "MET Marketing has recently placed a Marketing Manager with us and I have no hesitation in recommending. This is the first time I have dealt with MET and from day 1 the communication has been fantastic. He was given a brief and ran with it in which he sent some great and relevant candidates... never pushy and managed our company brand and candidate experience really well"

    Talent Acquisition Specialist Retail
  • "represented me as a candidate a couple of times. I have always found him to be really personable and tenacious. He listens... always demonstrated an in-depth knowledge of the marketing industry and therefore can easily judge a person's fit to a role, and vice versa. One of the best marketing recruiters in my opinion"

    Marketing Consultant Promotional Merchandise
  • Digital Marketing Manager Gaming
  • Talent Acquisition Specialist Retail
  • Marketing Consultant Promotional Merchandise
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