PPC Senior Analyst - Yorkshire
This organisation is a British distributor of technology products and solutions for electronic system design, maintenance and repair throughout Europe, North America and Asia Pacific with operations in 24 countries and trading in over 100.
·Devise and implement the execution of the Search Engine marketing plans for PPC ensuring KPI's are set and achieved including sales per day targets
·Maximise, evolve and lead the PPC strategy, performance and penetration by test / rollout of industry best practice including the use of advanced bid management and attribution software.
·Work cross functionally to deliver meaningful reporting and recommendations on campaign success in a timely manner.
·For assigned territory own PPC budgets to deliver improved and best practice ROI
·Work with Trading Manager for designated territory to provide proactive ecommerce trading recommendations (with particular focus on designated sites) to improve e-commerce trading performance
·Work with Web Trading Analytics Function and assigned PPC Analyst to ensure clear trading recommendations are identified and implemented accordingly
·Undertake and act upon online sector and competitor analysis
·Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
·Proven ability to deliver results in a complex multi-channel marketing environment
·High level understanding of paid search services -Google, Yahoo and Bing
·Google Adwords Professional Qualifications a requirement
·Working knowledge of MS Office, MS Access a distinct advantage.
·Tracking tool (particularly Omniture) a distinct advantage.
·Inquisitive and strong proven problem solving skills
·Marin a distinct advantage.
This PPC Job is commutable from Leeds, Sheffield, Huddersfield, York and Bradford
MET Marketing is acting as an employment agency in relation to this PPC role.
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Digital Account Manager Agency
Content Writer Insurance
Digital Marketing Executive Agency