Online Marketing Manager - Yorkshire

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Marketing Manager £40,000 - £50,000
Yorkshire
  • Location: Yorkshire
  • Salary: £40,000 - £45,000
  • Ref No: TF0158
  • Date: 12/12/2014

This award winning and leading European travel business is continuing to expand on the back of a sustained period of successful growth which has seen them feature in the UK's fastest growing businesses two years running. With a turnover approaching £100m and the best part of 100,000 customers across multiple brands they have ambitious plans for the Digital Marketing team of which this Online Marketing Manager forms a critical part. Responsible for all traffic generating channels including PPC, affiliates, display, SEO and social this role provides variety whilst still being focused on key deliverables. You will manage senior level agency relationships and a small in-house team to increase online visits and revenue generation through the channel. To be considered you will need to have a proven background in growing the digital channel in a multi-million pound consumer focused business either through an agency or working in-house in an industry such as retail, financial or travel.

The Role:
·Increase site traffic through the effective management of PPC, affiliates, display, SEO and Social Media.
·Monitor and track traffic through different channels to understand and optimise all channels in terms of both visits generated and conversion of visits.
·Test each channel with varying content, keywords, creative, etc.
·Manage, forecast and report on budget in excess of £1m.
·Run web analytics to track traffic delivered and conversion through the sites.

The Person:
·Breadth of experience across the online marketing mix having managed large budgets in consumer focused businesses.
·Proven background in delivering increased revenue through the enhancement of digital marketing activity.
·Confidence in reviewing, managing and appointing agencies for the management of specific online marketing channels.
·Knowledge and experience of managing PPC, SEO, Display, Affiliates and Social.
·Confident managing and reporting on significant c£1m+ online marketing budget.

This Online Marketing Manager job is commutable from Huddersfield, Leeds, Harrogate and York locations.

MET Marketing is acting as an employment agency in relation to this Digital Marketing job.

TESTIMONIALS

  • "After a unsuccessful round of agency interviews to recruit a new marketing assistant, MET Marketing came to us with their service - their approach, relationships and professionalism was probably the standout experience... Working with them was brilliant and I would recommend them to anyone"

    Customer Experience Manager IT
  • "extremely supportive throughout the whole process in finding me the right role. He kept me informed, negotiated on my behalf, and helped me gain confidence when I needed it most. I would definitely recommend working with MET"

    Marketing Manager Charity
  • "My experience... was exceptional. From initial contact until she successfully placed me into my role, she consistently supported me in my application and kept me up to date with the process... went above and beyond to ensure I was prepared for interviews and provided an approachable but professional service. Highly recommended"

    Customer Media Planner Agency
  • Customer Experience Manager IT
  • Marketing Manager Charity
  • Customer Media Planner Agency
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