Online Marketing Manager - Yorkshire
This award winning and leading European travel business is continuing to expand on the back of a sustained period of successful growth which has seen them feature in the UK's fastest growing businesses two years running. With a turnover approaching £100m and the best part of 100,000 customers across multiple brands they have ambitious plans for the Digital Marketing team of which this Online Marketing Manager forms a critical part. Responsible for all traffic generating channels including PPC, affiliates, display, SEO and social this role provides variety whilst still being focused on key deliverables. You will manage senior level agency relationships and a small in-house team to increase online visits and revenue generation through the channel. To be considered you will need to have a proven background in growing the digital channel in a multi-million pound consumer focused business either through an agency or working in-house in an industry such as retail, financial or travel.
·Increase site traffic through the effective management of PPC, affiliates, display, SEO and Social Media.
·Monitor and track traffic through different channels to understand and optimise all channels in terms of both visits generated and conversion of visits.
·Test each channel with varying content, keywords, creative, etc.
·Manage, forecast and report on budget in excess of £1m.
·Run web analytics to track traffic delivered and conversion through the sites.
·Breadth of experience across the online marketing mix having managed large budgets in consumer focused businesses.
·Proven background in delivering increased revenue through the enhancement of digital marketing activity.
·Confidence in reviewing, managing and appointing agencies for the management of specific online marketing channels.
·Knowledge and experience of managing PPC, SEO, Display, Affiliates and Social.
·Confident managing and reporting on significant c£1m+ online marketing budget.
This Online Marketing Manager job is commutable from Huddersfield, Leeds, Harrogate and York locations.
MET Marketing is acting as an employment agency in relation to this Digital Marketing job.
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