Marketing Propositions Specialist - Yorkshire
This company is a global market leading organisation with a phenomenal record of growth and success. They are now looking to recruit a successful Marketing Proposition specialist to join the business.
Reporting to the Proposition Manager, you will support the creation of the global brand and customer experience proposition, messaging and creative for targeted segments and markets. This role will ensure they have the right proposition that differentiates themselves in a highly competitive market, and exceed customers' needs. Although tailored to meet the specific needs of multiple customer segments across many markets, overall, it will be clear what they stand for and want to be famous for!
This role will execute and drive the winning proposition to achieve key market goals - seeking to match proposition to customer segments, defining and driving the 'what' of what we say and do for customers based upon their job roles and business environments.
Where the proposition is not fit for purpose, the role will work closely with the business to define and shape what is necessary and support the implementation of those improvements, backed up by a robust go-to market plan
·Create key communication themes and messages from a targeted segment perspective to be incorporated in the quarterly and annual marketing plan as well as across the core marketing channels
·Support the prioritization of our investments in core markets and programs to ensure effectiveness and delivery of core proposition and segment strategies
·Develop and execute winning propositions in our key investment growth and defend markets. Ensure the message has cut-through for the targeted customer segment and reflects the market and competition
·Develop propositional material and where required, sales collateral to support key requirements, specific to customer groups and environments
·Working closely with the Brand, Customer Experience and Customer Insight teams, to define and deliver winning proposition and segment strategies in key investment areas
·Ensures the proposition is fit for purpose operationally as well as from a go to market perspective. Working closely with the business enterprise to make sure the execution of the proposition meets the needs of our customers
·3+ years marketing experience - preferably across multiple markets and customer groups
·Broad depth of B2B proposition marketing, customer segmentation, and communications
·Strong brand creative and customer communications skills
·Experience of full multi-channel marketing mix -including offline, online, SEM, social
·Excellent communication and influencing skills
This Marketing Proposition job is commutable from Leeds, Sheffield, York, Bradford and Huddersfield
MET Marketing is acting as an employment agency in relation to this Marketing Proposition role.
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Marketing Executive Leisure
Marketing Consultant Promotional Merchandise
Talent Acquisition Specialist Retail