Marketing Planner - Yorkshire

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Marketing Manager £35,000 - £55,000
Yorkshire
  • Location: Yorkshire
  • Salary: £22,000 - £24,000 + benefits
  • Ref No: 0110TF
  • Date: 17/09/2012

This major financial services provider is adding to the marketing department with this role for a Marketing & Communications Planner to manage the CRM activity for the business. With strengths in data manipulation and planning you will utilise your skills to identify suitable marketing activity as well as to target the appropriate customers. You will research and identify relevant trends, news and communications opportunities and promote these internally as well as communicating out to customers. Using an internal database you will target campaigns to an appropriate audience and track and analyse the results of these marketing campaigns. Ideally you’ll have knowledge of the financial services industry as well as the essential strengths in database management and CRM.

The Role
• Collect and manipulate data for client communications.
• Identify relevant customers and execute targeted communications campaigns.
• Brief marketing team in the development of campaigns across a range of channels.
• Manage email campaigns including testing validity of email addresses.
• Analyse and report marketing campaign results and improve CRM opportunities.
• Management of two executives within team.

The Person
• Worked with data with an ability to utilise Excel including vlookup and pivot tables.
• CRM exposure working with marketing and communications teams.
• Ran and managed email campaigns and ability to test and target campaigns.
• Some exposure to team management.
• Ideally experience within the financial services industry.

This Marketing Planner job is commutable of Bradford, Harrogate, Leeds and York.


MET Marketing is acting as an employment agency in relation to this CRM job.

TESTIMONIALS

  • "took the time to understand my skill set, knowledge base and person to provide a detailed insight into the opportunities that were best suited... I was made aware of all developments as and when they happened, receiving advice and guidance along the way, and was even provided with information on relocating... I would highly recommend MET Marketing"

    Digital Marketing Manager Gaming
  • "clearly very passionate and I would recommend her in a heartbeat... 100% driven to finding the most suitable candidate for a role and would bend over backwards to make sure this happens. I've had nothing but a positive experience working with"

    Senior Designer Leisure
  • "MET Marketing helped me find my most recent role and provided a supportive and expert service, ensuring I was matched with the right company in the right position. I would have no hesitation in recommending MET to others"

    Product Manager Financial Services
  • Digital Marketing Manager Gaming
  • Senior Designer Leisure
  • Product Manager Financial Services
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