Marketing Performance Manager - Yorkshire
Due to continued success one of the UK's best known financial services brands are now looking to recruit a Marketing Performance Manager to join their successful and friendly team in North Yorkshire. As Marketing Performance Manager you will have responsibility for building and delivering all marketing campaign measurement plans and analysing the results which will be used to aide the optimisation of marketing activity and ensure investment is made in the right channels online and offline. You will need to be analytically astute and have experience in setting metrics and measuring performance of multichannel marketing activity in a previous management job.
·Lead the production of all marketing activity performance measurement
·Develop and maintain relevant campaign KPIs to measure progress
·Provide valuable insight of offline and digital media for Campaign Managers
·Lead insight into web trends using Hitwise and Google Trends/Analytics
·Communicate results to various stakeholders within the company
·The successful candidate will be highly analytical and will have a track record in both digital analytics tools such as Google Analytics and Hitwise
·Experience of offline reporting tools such as Excel, SQL and Sharepoint.
·Proven experience in a marketing analytics or performance marketing role where you have successfully made insightful recommendations to senior stakeholders.
This job is commutable from Leeds, Bradford, Halifax, Harrogate and Burnley locations.
MET Marketing is acting as an employment agency in relation to this Marketing Measurement job.
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Managing Director Marketing Agency
Director Communications Consultancy
Content Writer Insurance