Marketing Manager – Acquisition - Yorkshire

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  • Location: Yorkshire
  • Salary: £40,000 - £48,000
  • Ref No: 0540ES
  • Date: 28/03/2014

Marketing Manager - Acquisition for an established and growing multi-channel retail business. Our client is recruiting a new position into their established marketing team and this will be a senior role in the business. As the Marketing Manager - Acquisition you will manage a team and significant multi-channelled campaigns both UK and international. This role will focus on classic direct mail - lapsed and new customer from prospecting, media inserts, online marketing, partnerships and social. We are looking for an individual with a strong classic DM/CRM background who has moved multi-channel.
The Role:
* Managing and developing a team
* Campaign planning and management
* Develop key partner relationships
* Manage the customer acquisition plan from strategy and planning to delivery
* Set key campaign targets
* Manage internal and external stakeholders
* Develop robust systems and processes
The Person:
* CRM/Direct marketing experience
* Ideal background of consumer marketing
* Strong on both strategy and delivery
* Traditional background but with more recent multi-channel experience
MET Marketing is acting as the recruitment agency for this Marketing Manager - Acquisition job. This Marketing Manager job is commutable from Leeds, Bradford, Harrogate, York and Skipton.

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