Marketing Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £33,000 - £35,500 + Bonus, Pension, PMI, etc
  • Ref No: 1416TF
  • Date: 20/03/2014

One of Yorkshire's leading financial businesses is recruiting exclusively through MET for a Marketing Manager to lead a small team across all marketing disciplines. This broad role will cover business to business as well as direct to consumer marketing to deliver new customers as well as increase retention. You'll focus on direct marketing campaigns through print and online, including promotions and brand led campaigns to increase recognition and raise product awareness. With up to 20 different campaigns being ran at any time you will need to be a capable multi-tasker able to prioritise and schedule work effectively. You'll need to be strong strategically and commercially with a good understanding of data and campaign targeting as well as a creative mind for the development and management of innovative campaigns across multiple channels.

The Role:
* Develop marketing initiatives to new and existing customers to drive sales and retention.
* Create campaigns across all offline channels covering multiple brands and products to a wide audience.
* Segment customer profiles and identify different customer needs to target products to them effectively.
* Report to senior management and executive team on marketing activity and response / ROI on direct campaigns.
* Manage small team in the delivery of marketing campaigns.

The Person:
* Experienced direct marketing specialist with knowledge of financial services or other service led businesses.
* Strengths in print marketing with an appreciation and awareness of advertising and promotions.
* Commercially astute and confident reporting campaign results to the business and building credibility within senior stakeholders.
* Confident managing a team to deliver marketing activity.

This Marketing Manager job is commutable of Leeds, Bradford, Harrogate, Huddersfield and Skipton locations

MET Marketing is acting as a recruitment agency in relation to this Marketing job.

TESTIMONIALS

  • "After a unsuccessful round of agency interviews to recruit a new marketing assistant, MET Marketing came to us with their service - their approach, relationships and professionalism was probably the standout experience... Working with them was brilliant and I would recommend them to anyone"

    Customer Experience Manager IT
  • "clearly very passionate and I would recommend her in a heartbeat... 100% driven to finding the most suitable candidate for a role and would bend over backwards to make sure this happens. I've had nothing but a positive experience working with"

    Senior Designer Leisure
  • "our go-to for our recruitment needs. She works tirelessly, is well connected and truly understands the briefs put to her. She's also fun to deal with!"

    Managing Director Marketing Agency
  • Customer Experience Manager IT
  • Senior Designer Leisure
  • Managing Director Marketing Agency
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