Marketing Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £33,000 - £35,500 + Bonus, Pension, PMI, etc
  • Ref No: 1416TF
  • Date: 20/03/2014

One of Yorkshire's leading financial businesses is recruiting exclusively through MET for a Marketing Manager to lead a small team across all marketing disciplines. This broad role will cover business to business as well as direct to consumer marketing to deliver new customers as well as increase retention. You'll focus on direct marketing campaigns through print and online, including promotions and brand led campaigns to increase recognition and raise product awareness. With up to 20 different campaigns being ran at any time you will need to be a capable multi-tasker able to prioritise and schedule work effectively. You'll need to be strong strategically and commercially with a good understanding of data and campaign targeting as well as a creative mind for the development and management of innovative campaigns across multiple channels.

The Role:
* Develop marketing initiatives to new and existing customers to drive sales and retention.
* Create campaigns across all offline channels covering multiple brands and products to a wide audience.
* Segment customer profiles and identify different customer needs to target products to them effectively.
* Report to senior management and executive team on marketing activity and response / ROI on direct campaigns.
* Manage small team in the delivery of marketing campaigns.

The Person:
* Experienced direct marketing specialist with knowledge of financial services or other service led businesses.
* Strengths in print marketing with an appreciation and awareness of advertising and promotions.
* Commercially astute and confident reporting campaign results to the business and building credibility within senior stakeholders.
* Confident managing a team to deliver marketing activity.

This Marketing Manager job is commutable of Leeds, Bradford, Harrogate, Huddersfield and Skipton locations

MET Marketing is acting as a recruitment agency in relation to this Marketing job.

TESTIMONIALS

  • "great to work with, reliable and unlike so many of the other recruitment consultants I have had to deal with in the past... put 100% into finding us the correct person and liaised with me non stop around my hectic diary which made life so much easier. I would recommend over and over again"

    Director Regional Membership Body
  • "took the time to understand my skill set, knowledge base and person to provide a detailed insight into the opportunities that were best suited... I was made aware of all developments as and when they happened, receiving advice and guidance along the way, and was even provided with information on relocating... I would highly recommend MET Marketing"

    Digital Marketing Manager Gaming
  • "explained each job role clearly, explaining how my transferable skills could make me suitable for the job...organised all the relevant information and sent them over to me as soon as the call was over... directions and tips when it came to the interviewing stage"

    Digital Analyst Digital Agency
  • Director Regional Membership Body
  • Digital Marketing Manager Gaming
  • Digital Analyst Digital Agency
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