Marketing Manager - Yorkshire

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Marketing Manager £35,000 - £39,000
Yorkshire
  • Location: Yorkshire
  • Salary: £33,000 - £35,500 + Bonus, Pension, PMI, etc
  • Ref No: 1416TF
  • Date: 20/03/2014

One of Yorkshire's leading financial businesses is recruiting exclusively through MET for a Marketing Manager to lead a small team across all marketing disciplines. This broad role will cover business to business as well as direct to consumer marketing to deliver new customers as well as increase retention. You'll focus on direct marketing campaigns through print and online, including promotions and brand led campaigns to increase recognition and raise product awareness. With up to 20 different campaigns being ran at any time you will need to be a capable multi-tasker able to prioritise and schedule work effectively. You'll need to be strong strategically and commercially with a good understanding of data and campaign targeting as well as a creative mind for the development and management of innovative campaigns across multiple channels.

The Role:
* Develop marketing initiatives to new and existing customers to drive sales and retention.
* Create campaigns across all offline channels covering multiple brands and products to a wide audience.
* Segment customer profiles and identify different customer needs to target products to them effectively.
* Report to senior management and executive team on marketing activity and response / ROI on direct campaigns.
* Manage small team in the delivery of marketing campaigns.

The Person:
* Experienced direct marketing specialist with knowledge of financial services or other service led businesses.
* Strengths in print marketing with an appreciation and awareness of advertising and promotions.
* Commercially astute and confident reporting campaign results to the business and building credibility within senior stakeholders.
* Confident managing a team to deliver marketing activity.

This Marketing Manager job is commutable of Leeds, Bradford, Harrogate, Huddersfield and Skipton locations

MET Marketing is acting as a recruitment agency in relation to this Marketing job.

TESTIMONIALS

  • "extremely supportive throughout the whole process in finding me the right role. He kept me informed, negotiated on my behalf, and helped me gain confidence when I needed it most. I would definitely recommend working with MET"

    Marketing Manager Charity
  • "worked with me recently on a role I wanted to fill. She was very enthusiastic, listened well to what I needed and sent through some great candidates. We have hired the role through her, so it worked out very well"

    Head of Digital Agency
  • "After a unsuccessful round of agency interviews to recruit a new marketing assistant, MET Marketing came to us with their service - their approach, relationships and professionalism was probably the standout experience... Working with them was brilliant and I would recommend them to anyone"

    Customer Experience Manager IT
  • Marketing Manager Charity
  • Head of Digital Agency
  • Customer Experience Manager IT
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