Marketing Manager - Yorkshire
One of Yorkshire’s leading financial businesses is recruiting exclusively through MET for a Marketing Manager. This broad consumer focused role will focus on retention activity but will also cover new customer acquisition. You’ll cover traditional direct marketing campaigns, including promotions and brand led campaigns as well as implementing advertising and PR campaigns to increase recognition and raise product awareness. You’ll need to be strong strategically and commercially with a good understanding of data and campaign targeting as well as a creative mind for the development and management of innovative campaigns.
• Manage ongoing marketing activity to build a strong relationship with the customer throughout their lifecycle and increase retention rates.
• Create campaigns across all offline channels covering multiple brands and products to a wide audience.
• Segment customer profiles and identify different customer needs to effectively target relevant propositions to them.
• Report to senior management and executive team on marketing activity and response / ROI on direct campaigns.
• Act as number two to the Head of Marketing, indirectly managing the marketing team.
• Experienced direct marketing specialist with knowledge of financial services or other consumer service businesses.
• Strengths in retention marketing with a bias to direct campaigns and an appreciation of advertising, promotions and PR.
• Commercially astute and confident reporting campaign results to the business and building credibility within senior relationships.
• Confident managing team workloads to deliver marketing activity.
This Marketing Manager job is commutable of Leeds, Bradford, Harrogate, Huddersfield and Skipton locations
MET Marketing is acting as a recruitment agency in relation to this Marketing job.
"a fantastic help to me in finding my next role and helping me in the next step of progressing my career... provided excellent advice and went above and beyond to ensure that I had all of the information I needed and has been very supportive from start to finish"Product Manager Financial Services
"our go-to for our recruitment needs. She works tirelessly, is well connected and truly understands the briefs put to her. She's also fun to deal with!"Managing Director Marketing Agency
"I can confidently recommend... He has great skill in identifying the perfect fit between employer and employee. His conscientious attention to detail and support was fantastic"Product Manager Consumer Durables
Product Manager Financial Services
Managing Director Marketing Agency
Product Manager Consumer Durables