Marketing Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £33,000 - £35,500 + Bonus, Pension, PMI, etc
  • Ref No: 0416TF
  • Date: 06/12/2013

One of Yorkshire’s leading financial businesses is recruiting exclusively through MET for a Marketing Manager. This broad consumer focused role will focus on retention activity but will also cover new customer acquisition. You’ll cover traditional direct marketing campaigns, including promotions and brand led campaigns as well as implementing advertising and PR campaigns to increase recognition and raise product awareness. You’ll need to be strong strategically and commercially with a good understanding of data and campaign targeting as well as a creative mind for the development and management of innovative campaigns.

The Role:
• Manage ongoing marketing activity to build a strong relationship with the customer throughout their lifecycle and increase retention rates.
• Create campaigns across all offline channels covering multiple brands and products to a wide audience.
• Segment customer profiles and identify different customer needs to effectively target relevant propositions to them.
• Report to senior management and executive team on marketing activity and response / ROI on direct campaigns.
• Act as number two to the Head of Marketing, indirectly managing the marketing team.

The Person:
• Experienced direct marketing specialist with knowledge of financial services or other consumer service businesses.
• Strengths in retention marketing with a bias to direct campaigns and an appreciation of advertising, promotions and PR.
• Commercially astute and confident reporting campaign results to the business and building credibility within senior relationships.
• Confident managing team workloads to deliver marketing activity.

This Marketing Manager job is commutable of Leeds, Bradford, Harrogate, Huddersfield and Skipton locations

MET Marketing is acting as a recruitment agency in relation to this Marketing job.

TESTIMONIALS

  • "a fantastic help to me in finding my next role and helping me in the next step of progressing my career... provided excellent advice and went above and beyond to ensure that I had all of the information I needed and has been very supportive from start to finish"

    Product Manager Financial Services
  • "the best recruiter I have ever worked with. Committed, passionate, insightful and always delivers over and above what is required."

    Sales & Marketing Director Digital Agency
  • "a cut above the rest of the industry in my experience... a forensic approach to understanding the business, the role, the hiring manager and the candidates, coupled with an intrinsic knowledge of the local landscape I have seen great results"

    Head of Business Development Digital Agency
  • Product Manager Financial Services
  • Sales & Marketing Director Digital Agency
  • Head of Business Development Digital Agency
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