Head of Digital Acquisition - Yorkshire
This is one of the best roles Yorkshire has to offer for an ambitious and passionate marketer with significant experience in acquisition marketing across both digital and ATL channels. You will manage the strategy across numerous brands and hold budget responsibility for a £multi-million media and marketing spend predominantly online but also to include TV and ATL activity. With a headcount in double figures and numerous senior level internal relationships to manage you will need gravitas, confidence and an ability to influence key business decisions. Your experience must be from a high profile (preferably digitally focused) brand where you will have managed online spend across SEO, PPC and affiliates ranging into the millions and ideally have had exposure to TV campaigns too.
·Strategic lead for all acquisition marketing activity focused on digital channels of PPC, SEO and affiliates.
·Responsibility for a £multi-million marketing acquisition budget to cover ATL marketing as well as digital acquisition.
·Senior leadership role with broad commercial business responsibilities regularly working with senior directors.
·Management and development of a significant size marketing team and senior level agency relationships.
·Experienced online marketing expert with proven experience managing SEO, PPC and affiliates channels.
·Confident team manager with ability to engage, motivate and develop staff at all levels.
·Commercially astute with proven experience developing strategy and delivering significant ROI on high value marketing spend in a highly competitive consumer business
·Previous responsibility for a 7 figure marketing spend.
·Proven expert in consumer marketing for high profile consumer brand.
This Head of Acquisition job is commutable of Leeds, Harrogate, Sheffield, York and Bradford locations
MET Marketing is acting as an employment agency in relation to this Head of Marketing job.
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