Head of Digital Acquisition - Yorkshire

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  • Location: Yorkshire
  • Salary: £60,000 - £75,000 + Pension, Bonus, PMI / PHI
  • Ref No: TF0108
  • Date: 12/11/2014

This is one of the best roles Yorkshire has to offer for an ambitious and passionate marketer with significant experience in acquisition marketing across both digital and ATL channels. You will manage the strategy across numerous brands and hold budget responsibility for a £multi-million media and marketing spend predominantly online but also to include TV and ATL activity. With a headcount in double figures and numerous senior level internal relationships to manage you will need gravitas, confidence and an ability to influence key business decisions. Your experience must be from a high profile (preferably digitally focused) brand where you will have managed online spend across SEO, PPC and affiliates ranging into the millions and ideally have had exposure to TV campaigns too.

The Role:
·Strategic lead for all acquisition marketing activity focused on digital channels of PPC, SEO and affiliates.
·Responsibility for a £multi-million marketing acquisition budget to cover ATL marketing as well as digital acquisition.
·Senior leadership role with broad commercial business responsibilities regularly working with senior directors.
·Management and development of a significant size marketing team and senior level agency relationships.

The Person:
·Experienced online marketing expert with proven experience managing SEO, PPC and affiliates channels.
·Confident team manager with ability to engage, motivate and develop staff at all levels.
·Commercially astute with proven experience developing strategy and delivering significant ROI on high value marketing spend in a highly competitive consumer business
·Previous responsibility for a 7 figure marketing spend.
·Proven expert in consumer marketing for high profile consumer brand.

This Head of Acquisition job is commutable of Leeds, Harrogate, Sheffield, York and Bradford locations

MET Marketing is acting as an employment agency in relation to this Head of Marketing job.

TESTIMONIALS

  • "I would highly recommend... if you're looking for a role within the marketing sector in the Leeds/York/Harrogate area... worked tirelessly in order for me to be placed in the best place suited for me. We had regular contact in person and over the phone over and I will definitely keep in contact"

    PPC Executive Agency
  • "extremely helpful in finding my new role, he took the time to understand what I was looking for and how best to go about it. He was happy to offer genuinely helpful advice and went out of his way to help wherever he could. I wouldn't hesitate to recommend"

    CRM Manager Retail
  • "when I have been in the market for a new job role, he has been the one to find me the right job opportunity, with the right company. His advice, preparation and overall communication has always been exceptional. He comes highly recommended"

    Account Manager Agency
  • PPC Executive Agency
  • CRM Manager Retail
  • Account Manager Agency
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