Head of Digital Acquisition - Yorkshire

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  • Location: Yorkshire
  • Salary: £60,000 - £75,000 + Pension, Bonus, PMI / PHI
  • Ref No: TF0108
  • Date: 12/11/2014

This is one of the best roles Yorkshire has to offer for an ambitious and passionate marketer with significant experience in acquisition marketing across both digital and ATL channels. You will manage the strategy across numerous brands and hold budget responsibility for a £multi-million media and marketing spend predominantly online but also to include TV and ATL activity. With a headcount in double figures and numerous senior level internal relationships to manage you will need gravitas, confidence and an ability to influence key business decisions. Your experience must be from a high profile (preferably digitally focused) brand where you will have managed online spend across SEO, PPC and affiliates ranging into the millions and ideally have had exposure to TV campaigns too.

The Role:
·Strategic lead for all acquisition marketing activity focused on digital channels of PPC, SEO and affiliates.
·Responsibility for a £multi-million marketing acquisition budget to cover ATL marketing as well as digital acquisition.
·Senior leadership role with broad commercial business responsibilities regularly working with senior directors.
·Management and development of a significant size marketing team and senior level agency relationships.

The Person:
·Experienced online marketing expert with proven experience managing SEO, PPC and affiliates channels.
·Confident team manager with ability to engage, motivate and develop staff at all levels.
·Commercially astute with proven experience developing strategy and delivering significant ROI on high value marketing spend in a highly competitive consumer business
·Previous responsibility for a 7 figure marketing spend.
·Proven expert in consumer marketing for high profile consumer brand.

This Head of Acquisition job is commutable of Leeds, Harrogate, Sheffield, York and Bradford locations

MET Marketing is acting as an employment agency in relation to this Head of Marketing job.

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  • "used her extensive network to place me in the perfect role. She fully understood the role I was looking for, found it and supported me throughout the process. If I was looking for a new job... would be the first person I'd call!"

    PPC Account Manager Agency
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    Content Writer Insurance
  • "great to work with, reliable and unlike so many of the other recruitment consultants I have had to deal with in the past... put 100% into finding us the correct person and liaised with me non stop around my hectic diary which made life so much easier. I would recommend over and over again"

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