Head Of Brand & Marketing Communications - Yorkshire
As a leading online leisure / travel brand our client has an international presence and is one of the market leaders. Their brand is well established and their service well respected. The Head of Marketing & Brand will be responsible for ambitious global growth plans being delivered through an effective customer engagement and communications strategy. Acting as a brand champion you will constantly review and reaffirm the brand and proposition, ensuring it fits the needs of the customer. You'll be responsible for increasing brand awareness with a continual focus on commercial success and will develop and deliver the customer communications plan to increase acquisition, retention, upsell and conversion of leads.
* Use market insight and customer data to identify different profiles of customer and ensure that communications and brand messages are specifically tailored.
* Take responsibility for the brand identity on a global level and communicate this to all necessary stakeholders internally and externally.
* Develop customer communications plan to deliver new customers and enhance lifetime value of prospective, existing and previous customers.
* Manage a team in the development of customer communications, predominantly distributed through email campaigns.
* Monitor and report on campaign success reporting regularly to senior executive team on marketing ROI.
* Experience in brand and proposition development as a marketing manager or similar for a consumer focused online brand.
* Strengths in campaign management specifically focused on e-marketing activity.
* Commercial astute with previous budget management and financial reporting experience.
* Innovative, creative and passionate personality comfortable being hands on in marketing as well as owning responsibility for strategy development.
This Head of Brand & Marketing job is commutable of Leeds, Bradford, Harrogate and surrounding areas.
MET Marketing are acting as an employment agency in relation to this Marketing & Brand job.
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