European Email Marketing And Retention Manager - Yorkshire
A great new opportunity has arisen with one of Yorkshire leading employers. As part of a newly created team they are looking to recruit a European Email Marketing And Retention Manager. Reporting to the Head of emarketing, the key purpose of this role is to take ownership and responsibility for all email communication from the business to its customers across its European operations. You will be responsible for ensuring that all messages are consistent, on-brand and to a standard expected from a global service company
- Responsible for developing and managing the full end to end email process.
- Manage, plan and execute regular offer and newsletter campaigns.
- Work closely with the brand teams to create a calendar of activity.
- Work closely with our Customer Lifecycle and Experience teams to develop retention campaigns.
- Manage internal customers and stakeholders including presenting results to exec level.
- Managing agency relationships
Some of the key challenges you will have are educating and communicating digital marketing principles to non digital-marketing savvy individuals, as well as developing new email marketing strategy and executing this to deliver 100% growth in revenue generated by the email marketing channel.
- Managment of end to end delivery of email marketing campaigns for a Retail/eCommerce environment, either gained in-house or via agency.
- Utilisation of third party email packages - inputting content into email templates as well as setting up, broadcasting and tracking email campaigns.
- Creation of dynamically populated HTML emails, as well as email delivery systems such as Exact Target would be desirable.
- Knowledge of campaign management software such as Alterian or Faststats, and of Photoshop.
In return you will be offered a blank canvass to work from with full autonomy to shape this role and to build your own team in this global market leading business.
This Email Marketing job is commutable of Leeds, Huddersfield, Bradford, Sheffield and York.
MET Marketing are acting as an employment agency in relation to this Email Marketing job.
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Head of CRO & Analytics Digital Agency
Head of Business Development Digital Agency
SEO Director Agency