European Email Marketing And Retention Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £35,000 - £45,000 + Pension, Bonus
  • Ref No: 0175MZ
  • Date: 25/01/2013

A great new opportunity has arisen with one of Yorkshire leading employers. As part of a newly created team they are looking to recruit a European Email Marketing And Retention Manager. Reporting to the Head of emarketing, the key purpose of this role is to take ownership and responsibility for all email communication from the business to its customers across its European operations. You will be responsible for ensuring that all messages are consistent, on-brand and to a standard expected from a global service company 

The Role

    • Responsible for developing and managing the full end to end email process.
    • Manage, plan and execute regular offer and newsletter campaigns.
    • Work closely with the brand teams to create a calendar of activity.
    • Work closely with our Customer Lifecycle and Experience teams to develop retention campaigns.
    • Manage internal customers and stakeholders including presenting results to exec level.
    • Managing agency relationships

Some of the key challenges you will have are educating and communicating digital marketing principles to non digital-marketing savvy individuals, as well as developing new email marketing strategy and executing this to deliver 100% growth in revenue generated by the email marketing channel. 

Experience Required

    • Managment of end to end delivery of email marketing campaigns for a Retail/eCommerce environment, either gained in-house or via agency.
    • Utilisation of third party email packages - inputting content into email templates as well as setting up, broadcasting and tracking email campaigns. 
    • Creation of dynamically populated HTML emails, as well as email delivery systems such as Exact Target would be desirable. 
    • Knowledge of campaign management software such as Alterian or Faststats, and of Photoshop. 

In return you will be offered a blank canvass to work from with full autonomy to shape this role and to build your own team in this global market leading business. 



This Email Marketing job is commutable of Leeds, Huddersfield, Bradford, Sheffield and York. 

MET Marketing are acting as an employment agency in relation to this Email Marketing job.

TESTIMONIALS

  • "MET Marketing has recently placed a Marketing Manager with us and I have no hesitation in recommending. This is the first time I have dealt with MET and from day 1 the communication has been fantastic. He was given a brief and ran with it in which he sent some great and relevant candidates... never pushy and managed our company brand and candidate experience really well"

    Talent Acquisition Specialist Retail
  • "extremely supportive throughout the whole process in finding me the right role. He kept me informed, negotiated on my behalf, and helped me gain confidence when I needed it most. I would definitely recommend working with MET"

    Marketing Manager Charity
  • "a great record with me so far, having found me both my last two roles. He is a skilled professional with an in-depth knowledge of the marketing sector and a keen understanding of what is required to perfectly match both the role and the individual. Here's to a long career working together!"

    Director Communications Consultancy
  • Talent Acquisition Specialist Retail
  • Marketing Manager Charity
  • Director Communications Consultancy
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