Email Marketing Manager - Yorkshire
This award winning and leading European travel business is continuing to expand on the back of a sustained period of successful growth which has seen them feature in the UK's fastest growing businesses two years running. With a turnover approaching £100m and the best part of 100,000 customers they have ambitious plans for the Digital Marketing team and this Email Marketing Manager job will be key to that. With responsibility for managing email campaigns from briefing the build, managing content and overseeing distribution this role will cover it all. It is a great position for an experienced email marketer wanting to play a key role with huge exposure in a highly successful business who will reward success.
·Develop creatively strong and relevantly targeted email marketing campaigns.
·Test, analyse and report on email activity to optimise open rates, click-through and conversion amongst other metrics.
·Conduct a/b testing of subject line, email content, sending patterns, times and HTML combinations for optimal delivery and engagement.
·Integrate email marketing into wider marketing and business strategy.
·Increase lifetime value of customers through an effective eCRM and reactivation strategy.
·Experienced email marketing specialist within high volume marketing sector.
·Commercially and analytically strong and confident presenting results and reports to Director level.
·Knowledge and understanding of HTML and CSS in email.
·Appreciation of conversion and optimising customer engagement through emails.
·Demonstrable track record of delivering significant revenue through email marketing.
This Email Marketing job is commutable from Leeds, Harrogate, Wakefield, York and Huddersfield locations
MET Marketing is acting as an employment agency in relation to this Email Manager job.
"I can confidently recommend... He has great skill in identifying the perfect fit between employer and employee. His conscientious attention to detail and support was fantastic"Product Manager Consumer Durables
The mentor I've been paired with is a perfect match. She supported me to achieve the goals I set out at the start, and also challenged me to push forward for further self-development. I've recommended the mentoring programme to others.Senior Marketing Manager Mentee
"MET Marketing helped me find my most recent role and provided a supportive and expert service, ensuring I was matched with the right company in the right position. I would have no hesitation in recommending MET to others"Product Manager Financial Services
Product Manager Consumer Durables
Senior Marketing Manager Mentee
Product Manager Financial Services