Email Marketing Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £28,000 - £35,000
  • Ref No: TF0157
  • Date: 12/12/2014

This award winning and leading European travel business is continuing to expand on the back of a sustained period of successful growth which has seen them feature in the UK's fastest growing businesses two years running. With a turnover approaching £100m and the best part of 100,000 customers they have ambitious plans for the Digital Marketing team and this Email Marketing Manager job will be key to that. With responsibility for managing email campaigns from briefing the build, managing content and overseeing distribution this role will cover it all. It is a great position for an experienced email marketer wanting to play a key role with huge exposure in a highly successful business who will reward success.

The Role:
·Develop creatively strong and relevantly targeted email marketing campaigns.
·Test, analyse and report on email activity to optimise open rates, click-through and conversion amongst other metrics.
·Conduct a/b testing of subject line, email content, sending patterns, times and HTML combinations for optimal delivery and engagement.
·Integrate email marketing into wider marketing and business strategy.
·Increase lifetime value of customers through an effective eCRM and reactivation strategy.

The Person:
·Experienced email marketing specialist within high volume marketing sector.
·Commercially and analytically strong and confident presenting results and reports to Director level.
·Knowledge and understanding of HTML and CSS in email.
·Appreciation of conversion and optimising customer engagement through emails.
·Demonstrable track record of delivering significant revenue through email marketing.

This Email Marketing job is commutable from Leeds, Harrogate, Wakefield, York and Huddersfield locations

MET Marketing is acting as an employment agency in relation to this Email Manager job.

TESTIMONIALS

  • "exceptional at helping me secure my desired role as a Marketing Executive after I was made redundant... went above and beyond to ensure I was fully prepared for all my interviews and presentations... an approachable but professional service that was second to none. I would highly recommend"

    Marketing Executive Leisure
  • "very communicative... gave me some very useful tips for my interview, as did his colleagues at MET Marketing. He was very honest and straight-up about what to expect. Supportive, but realistic. He was also careful not to put me forward for anything he didn't think suitable... this has been my best experience of a recruitment consultant"

    Content Writer Insurance
  • I’m really happy with the mentor I’ve been matched with. They’re great and always make time for me. Having a mentor who is experienced in my area of marketing has meant I’ve already got so much value out of the relationship.

    Marketing Executive Mentee
  • Marketing Executive Leisure
  • Content Writer Insurance
  • Marketing Executive Mentee
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