eCRM Manager - Yorkshire
This high profile consumer brand are recruiting for an e-CRM Manager to lead a team in the delivery of regular communications through email, SMS and push messages to the customer base of millions. You will work closely with data teams for segmentation, planning teams for scheduling and marketing and product teams for content and creative. In this management position you will take ownership for the delivery of thousands of messages going out every day and will lead your team to produce campaigns which generate ROI and increase engagement and spend from customers.
·Manage team performance and take ultimate responsibility for all outgoing customer marketing messages through email and SMS.
·Develop sophisticated test and learn strategies and utilise latest technology to constantly enhance and optimise activity.
·Monitor and report on KPI's constantly striving for improvements.
·Represent communications agenda and drive value of CRM and communications through the business.
·Experiencd and confident team manager with proven leadership capabilities.
·Expert in delivering high volume b2c email communications.
·Proven ability to test and optimise email / SMS marketing
·Analytically strong able to derive meaning from data and utilise to improve eCRM campaigns.
This e-CRM Manager job is commutable from Leeds, Harrogate, Bradford and York.
MET Marketing is acting as an employment agency in relation to this Customer Marketing Manager job.
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UK Trade Marketing Manager Ecommerce Retail
Marketing Manager Retail
Marketing Consultant Promotional Merchandise