E-Commerce Analytics Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £50,000 - £55,000 + Pension, Healthcare, Bonus
  • Ref No: 0327MZ
  • Date: 02/09/2013

An opportunity has arisen to join this FTSE 250 global multi-channel, high service distributor supporting millions of professionals globally.

Reporting into the Global Head of Insights this is a fantastic opportunity to join this leading West Yorkshire business.


The Role.

* Using analytical methodologies to improve online performance (conversion rate, AOV and eCommerce penetration) across site functionality, online proposition and the digital marketing mix.
* To develop the expertise and exploit the available analytical tools to deliver eCommerce targets to budget.
* To provide timely web reporting to the regional / global business.
* Manage a staff of analysts that support the European digital business.
* Support the eCommerce Analytics strategy and work with key stakeholders on managing their business through fact-based insights.
* Distill large data sets into meaningful stories for the business
* Participate in the relationships with key analytics software vendors.
* Assist in the on-demand analysis and measurement KPIs for digital and multi-channel marketing performance.
* Drive insight delivery beyond report generation.
* Serve as an advisor the business in how to improve/optimize all elements of the digital mix

The Person

* Demonstrated experience and in-depth knowledge with web analytics and measurement tools (Tealeaf, Omniture, Gomez)
* Familiarity with web technologies and web content development procedures, preferably in an ecommerce environment
* Proven track record of delivering complete, accurate, and detailed results in a fast-paced marketing analysis environment
* Flexible, able to respond immediately to often changing business priorities
* Understanding of digital marketing principles with an emphasis on measurement of PPC and SEO campaigns
* Familiarity with emerging media and other web 2.0 elements
* Must have the ability to combine strategic and analytical skills with creative and visual skills
* Razor sharp written and verbal communication and presentation skills
* Bachelor's Degree, preferably in business, marketing and / or statistics
* Extensive professional experience in an analytically-based role in an Internet environment
* Thorough understanding of website metrics, data analysis, behavioral analysis and reporting tools.


This E-Commerce Manager job is commutable of Leeds, Huddersfield, Bradford, Halifax, Sheffield and York.

MET Marketing are acting as an employment agency in relation to this E-Commerce Analytics role.

TESTIMONIALS

  • "a great record with me so far, having found me both my last two roles. He is a skilled professional with an in-depth knowledge of the marketing sector and a keen understanding of what is required to perfectly match both the role and the individual. Here's to a long career working together!"

    Director Communications Consultancy
  • "instrumental in my move to a new role... incredibly helpful and really took the time to get to know me and what I do best... had my interests at heart and put forward three roles at great companies which would have fit me perfectly"

    Designer Agency
  • "worked with me recently on a role I wanted to fill. She was very enthusiastic, listened well to what I needed and sent through some great candidates. We have hired the role through her, so it worked out very well"

    Head of Digital Agency
  • Director Communications Consultancy
  • Designer Agency
  • Head of Digital Agency
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