Digital Marketing Executive - Yorkshire

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  • Location: Yorkshire
  • Salary: £20,000 - £27,000
  • Ref No: 0638VH
  • Date: 28/05/2014

My client is a highly successful business to business software company based in Yorkshire. They are now looking for a skilled digital marketer to join their existing team. My client is looking for an SEO digital executive; this person will be responsible for all SEO and PPC activity, they will also be involved in website development for the company websites. You will have proven experience in the areas mentioned above, including web design tool such as Dreamweaver and Illustrator, experience with tools such as WordPress and analytics are essential. Knowledge of HTML, CSS and JavaScript is also essential.

The Role:


* SEO management - Producing relevant and interesting content for relevant channels, Identify opportunities for link building, looking at competitor positioning and activity
* Identifying weak spots for Cascade's reputation online and implementing improvements
* PPC bid management - Managing Product Listing Ads, Google and Bing keyword research and expansion
* Ensuring all paid social work is correct, up-to-date and well managed
* Website design and development

The Person:


* A genuine, broader interest in marketing and e-commerce
* Be organised and methodical with the ability to juggle priorities
* Have proven experience in successfully managing SEO campaigns and achieving results
* Have experience of building websites, building link networks or running blogs
* Have the ability to think creatively around problems and translate them into an action plan

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