Digital & Marketing Analyst - Yorkshire

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  • Location: Yorkshire
  • Salary: £25,000 - £30,000 + benefits
  • Ref No: 0643TF
  • Date: 29/05/2014

As a dominant market leader our client is one of the most secure businesses in the market. With a growing emphasis being placed on the digital channel they are recruiting a Digital & Marketing Analytics Executive to the team. Responsible for online and offline analysis across campaigns, the website and social media channels. You will ensure appropriate mechanics are in place for tracking and will analyse customer journeys from interaction and report on opportunities for improvements. You'll be a regular user of Excel and Google Analytics and ideally will also have additional web analytics systems experience such as DoubleClick, Omniture or similar.

The Role:
* Assign effective tracking metrics to campaigns offline and online to allow for effective analysis and reporting.
* Continually review new tracking technology and test and optimise the data that can be used.
* Analyse site performance reporting weekly on CPA and monitoring campaign ROI.
* Monitor social media activity and recommend to the business how this can be more effectively adopted.

The Person:
* Experienced analyst with an advanced knowledge of Google Analytics and other web analytics software.
* Confident working across multiple sites and multiple platforms, running tests and feeding back results.
* A true passion for online analysis striving to be at the cutting edge with new technologies.
* Excellent numerically with advanced Excel skills.
* Confident managing internal and external relationships, driving agency performance.

This Online Analyst job is commutable of Leeds, Bradford and Harrogate locations.


MET Marketing are acting as a recruitment agent in relation to this Web Analyst job.

TESTIMONIALS

  • "blows me away with how invested she is with each and every one of her contacts; from the moment we first spoke I knew she was really listening and had understood what motivates me and where I was looking to go with my career, even though at that stage I wasn't too sure myself."

    Senior Sales Executive Retail Agency
  • "a cut above the rest of the industry in my experience... a forensic approach to understanding the business, the role, the hiring manager and the candidates, coupled with an intrinsic knowledge of the local landscape I have seen great results"

    Head of Business Development Digital Agency
  • "refreshingly honest and proactive in helping to steer my career in the right path for me... prepared to go the extra mile to help make my goals a reality... very motivational and positive... would definitely recommend"

    Brand Director Financial Services
  • Senior Sales Executive Retail Agency
  • Head of Business Development Digital Agency
  • Brand Director Financial Services
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