Digital & Marketing Analyst - Yorkshire

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  • Location: Yorkshire
  • Salary: £25,000 - £30,000 + benefits
  • Ref No: 0643TF
  • Date: 29/05/2014

As a dominant market leader our client is one of the most secure businesses in the market. With a growing emphasis being placed on the digital channel they are recruiting a Digital & Marketing Analytics Executive to the team. Responsible for online and offline analysis across campaigns, the website and social media channels. You will ensure appropriate mechanics are in place for tracking and will analyse customer journeys from interaction and report on opportunities for improvements. You'll be a regular user of Excel and Google Analytics and ideally will also have additional web analytics systems experience such as DoubleClick, Omniture or similar.

The Role:
* Assign effective tracking metrics to campaigns offline and online to allow for effective analysis and reporting.
* Continually review new tracking technology and test and optimise the data that can be used.
* Analyse site performance reporting weekly on CPA and monitoring campaign ROI.
* Monitor social media activity and recommend to the business how this can be more effectively adopted.

The Person:
* Experienced analyst with an advanced knowledge of Google Analytics and other web analytics software.
* Confident working across multiple sites and multiple platforms, running tests and feeding back results.
* A true passion for online analysis striving to be at the cutting edge with new technologies.
* Excellent numerically with advanced Excel skills.
* Confident managing internal and external relationships, driving agency performance.

This Online Analyst job is commutable of Leeds, Bradford and Harrogate locations.


MET Marketing are acting as a recruitment agent in relation to this Web Analyst job.

TESTIMONIALS

  • "My experience... was exceptional. From initial contact until she successfully placed me into my role, she consistently supported me in my application and kept me up to date with the process... went above and beyond to ensure I was prepared for interviews and provided an approachable but professional service. Highly recommended"

    Customer Media Planner Agency
  • "the best recruiter I have ever worked with. Committed, passionate, insightful and always delivers over and above what is required."

    Sales & Marketing Director Digital Agency
  • "provided me with a couple of opportunities while I was unemployed and while other recruitment companies appeared desperate to push anyone into any of their roles... always delivered relevant and interesting opportunities and further helped my case with in-depth knowledge, tips and an honest approach"

    Account Manager Retail
  • Customer Media Planner Agency
  • Sales & Marketing Director Digital Agency
  • Account Manager Retail
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