Digital & Marketing Analyst - Yorkshire
As a dominant market leader our client is one of the most secure businesses in the market. With a growing emphasis being placed on the digital channel they are recruiting a Digital & Marketing Analytics Executive to the team. Responsible for online and offline analysis across campaigns, the website and social media channels. You will ensure appropriate mechanics are in place for tracking and will analyse customer journeys from interaction and report on opportunities for improvements. You'll be a regular user of Excel and Google Analytics and ideally will also have additional web analytics systems experience such as DoubleClick, Omniture or similar.
* Assign effective tracking metrics to campaigns offline and online to allow for effective analysis and reporting.
* Continually review new tracking technology and test and optimise the data that can be used.
* Analyse site performance reporting weekly on CPA and monitoring campaign ROI.
* Monitor social media activity and recommend to the business how this can be more effectively adopted.
* Experienced analyst with an advanced knowledge of Google Analytics and other web analytics software.
* Confident working across multiple sites and multiple platforms, running tests and feeding back results.
* A true passion for online analysis striving to be at the cutting edge with new technologies.
* Excellent numerically with advanced Excel skills.
* Confident managing internal and external relationships, driving agency performance.
This Online Analyst job is commutable of Leeds, Bradford and Harrogate locations.
MET Marketing are acting as a recruitment agent in relation to this Web Analyst job.
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Customer Media Planner Agency
Sales & Marketing Director Digital Agency
Account Manager Retail