Customer Insight Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £40,000 - £50,000
  • Ref No: 0286MZ
  • Date: 17/07/2013

This is an excellent opportunity for a Customer Insight Manager to join a successful and established consumer brand. This Customer Insight Manager job will be a broad analytical role and aims to support the marketing team and wider business. As a new role there is scope for exciting development. We are ideally looking for an individual who can pull together information from various data sources, develop insight and influence key decision makes to drive improvements and change.
The Role:
* Pull together data and insight from various sources and input into marketing and business strategy
* Measure and evaluate marketing campaigns to improve ROI
* Plan and deliver qual and quant research
* Manage and improve the customer engagement strategy and maintain them at the heart of the business
* Analyse customer demographics and transactional data
* Develop key models and forecasting
* Support the product development strategy
The Person:
* Must be strong hands on analytically
* Broad experience with a variety of data sources both customer and market
* Advance knowledge of business analytics tools (SAS, SPSS etc)
* Strong ability to drive insight from the data
* Experience of forecasting within the B2C environment
MET Marketing is acting as the recruitment consultancies for this Customer Insight Manager job. This Customer Insight Vacancy is commutable from Leeds, York, Harrogate, Wakefield and West Yorkshire.

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