CRM & Database Marketing Manager - Yorkshire

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Marketing Manager £40,000 - £50,000
Yorkshire
  • Location: Yorkshire
  • Salary: £40,000 - £50,000
  • Ref No: 0252ES
  • Date: 20/05/2013

Our client is a well know retail brand based in Yorkshire. As the number one in their market place they are continually looking at how to develop their marketing proposition and the recruitment of a CRM & Database Marketing Manager is a key role in this development. This role will focus on reviewing current systems and processes, working with the Head of CRM to develop key third party relationships, develop the database function and then manage day-2-day campaigns and analysis. We are looking for an individual who has strong project management skills along with the ability to get stuck into the data.
The Role:
* Audit of current data and building a new customer database
* Managing a prospect database and supporting marketing with targeted, multi-channel campaigns
* Developing systems, processes and best practice
* Setting up the process to deliver cross-sell, up-sell and customer engagement campaigns
* Build strong relationships internally and externally
* Set up the process to monitor, measure and report
The Person:
* 5 Years+ experience in a data, database, marketing and/or CRM role
* Good understanding of digital CRM a long with traditional
* Ability to project manage database build
* Excellent analytical skills
* Strong ability to turn data and analysis into actionable marketing plans
MET Marketing is acting as the recruitment agent for this CRM & Database Marketing Manager job. This CRM & Database Marketing Manager vacancy is commutable from Leeds, Sheffield, Hull, Wakefield, York and Doncaster.

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