Brand Marketing Strategy & Planning Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £40,000 - £45,000 + flexible working
  • Ref No: TF2309
  • Date: 15/11/2018

This is a unique opportunity for an accomplished strategic marketer to utilise there breadth of knowledge in a strategy and planning role for one of the most successful and well established brands in the region. As Brand Strategy & Planning Manager you will work with multiple stakeholders across the business to identify their needs and shape this into a holistic marketing plan, which you'll then oversee the delivery of through the various teams within marketing. You'll be commercially focused and will continuously review performance to plan, optimising and testing activity and revising strategy where necessary.

The Role:
·Provide strategic insight to shape brand plans in short, medium and long term.
·Manage holistic planning for brand marketing to ensure commercial objectives are aligned with appropriate spend.
·Ensure commercial plan and brand plans align with 5 year corporate objectives.
·Evaluate and measure strategy including monitoring budget, timescales and results.
·Report progress against plan, anticipate challenges and manage stakeholders through strategic changes.

The Person:
·Broad experience developing strategy and managing budgets across a range of marketing channels.
·Experience in the development and management of brands and propositions.
·Significant marketing planning experience including proven ability to develop and deliver strategies based on sound insight and analysis.
·Excellent stakeholder manager, able to challenge others and effectively bring people together for one common goal.

This Brand Planning & Strategy job is based in Skipton and commutable from Harrogate, Bradford, Leeds and Burnley.

MET Marketing is acting as an employment agency in relation to this Marketing Strategy Manager job.

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Tom Fordham CONNECT WITH ME

Hi I'm Tom Fordham, get in touch to discuss this role today:

Tom worked in in-house recruitment before moving consultancy side and has never looked back. Working his way through the ranks, Tom has become an essential name on the lips of marketing job seekers and managers in Leeds and across the North. Having over 15 years experience in a range of markets, Tom has a particular specialism in Financial Services, Leisure and Gaming. Outside of the office he can be found entertaining his young family and if he's able to escape maybe on the local golf course (when we say on, it’s more to the side).

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