B2B Marketing Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £32,000 - £36,000
  • Ref No: GH2710
  • Date: 04/03/2020

We are working with a growing health & well-being brand based in York who are recruiting for a newly created B2B Marketing Manager position to lead their new B2B channel. This role is pivotal to the growth and success of this side of the business, it will be a blank slate and work closely with the Marketing Director to put a strategy together which will increase the brand awareness and generate new leads. The role will be quite autonomous and offer a lot of creative freedom for this person to create and implement multi-channel campaigns.

The Role:

  • Work with the Marketing Director to formulate a B2B marketing strategy.
  • Manage end-to-end, multi channel campaigns to generate new and qualified leads
  • Design and implement both organic and paid LinkedIn campaigns
  • Work closely with the sales team and support them to be able to follow up the MQL's
  • Manage the relationship with the SEO and PPC agencies; coordinate with them to ensure results are maximised.
  • Manage the companies CRM and develop targeted email campaigns.
  • Work with the product team to design and implement Go To Market campaigns for new products.
  • Manage the website and the content through the CMS.

The Person:

  • Previous experience in a Marketing role
  • LinkedIn campaign management experience
  • Excellent content writing skills
  • Proficient across the digital marketing mix

This B2B Marketing Manager job is commutable from York, Harrogate, Wetherby, Hull, Selby, Leeds, Doncaster and surrounding areas.

MET Marketing is acting as an employment agency in relation to this B2B Marketing Manager job.

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