Advertising (TV) Manager - Yorkshire

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  • Location: Yorkshire
  • Salary: £38,000 - £45,000 + bonus, pension, PHI
  • Ref No: TF0546
  • Date: 14/08/2015

This is a unique opportunity in the Yorkshire area to manage a £multi-million TV budget and lead the creative and media strategy for campaigns. In this role you will be responsible for optimising response from TV campaigns by analysing the best performing channel mix, timing and programming and working with media agencies in delivering an optimised media plan to fit. As well as managing the media side you will draft and sign off TV ad briefs and manage the advert process from start to finish working across the business with creative, marketing, finance and strategy to ensure adverts are on brand and delivering the right messaging whilst generating maximum response.

The Role:
·Manage of TV ad campaigns from both a strategic, creative and media perspective.
·Own DRTV and brand response budget and work with finance and P&L teams to maximise efficient use of £multi-million budget.
·Maximise ad exposure and response by effective analysis and targeting based on TV channel mix, day part and programming.
·Integrate TV campaigns into online acquisition activity and existing customer campaigns.

The Person:
·Experience in management of TV campaigns across both DRTV and brand activity.
·Understanding and experience of ATL media planning either direct or through agency.
·Strong creative vision confident briefing and managing advert creation.

This TV Advertising Manager job is centrally located in the North and can be accessed from either Leeds, Manchester or Sheffield locations as well as surrounding towns and cities.

MET Marketing is acting as an employment agency in relation to this Media Planning job.

TESTIMONIALS

  • "MET Marketing always have a great selection of candidates to choose from. MET have recruited roles for me across Digital, Creative, PR and Marketing. They are my go-to recruitment company for all marketing staff. The team are super helpful, professional and understand the industry inside out"

    Marketing Manager Retail
  • "My experience... was exceptional. From initial contact until she successfully placed me into my role, she consistently supported me in my application and kept me up to date with the process... went above and beyond to ensure I was prepared for interviews and provided an approachable but professional service. Highly recommended"

    Customer Media Planner Agency
  • "worked with me recently on a role I wanted to fill. She was very enthusiastic, listened well to what I needed and sent through some great candidates. We have hired the role through her, so it worked out very well"

    Head of Digital Agency
  • Marketing Manager Retail
  • Customer Media Planner Agency
  • Head of Digital Agency
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