Advertising Manager / Media Planner - Yorkshire

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  • Location: Yorkshire
  • Salary: £32,000 - £40,000 + benefits
  • Ref No: TF0261
  • Date: 18/02/2015

*****TO APPLY FOR THIS ROLE PLEASE EMAIL tom@metmarketing.co.uk - WITH YOUR LATEST CV & THE JOB REF.*****

This is a unique opportunity in the Yorkshire area to manage a £multi-million TV budget and lead the creative and media strategy for campaigns. In this 12 month contract role you will be responsible for optimising response from TV campaigns by analysing the best performing channel mix, timing and programming and working with media agencies in delivering an optimised media plan to fit. As well as managing the media side you will draft and sign off TV ad briefs and manage the advert process from start to finish working across the business with creative, marketing, finance and strategy to ensure adverts are on brand and delivering the right messaging whilst generating maximum response.

The Role:
·Manage of TV ad campaigns from both a strategic, creative and media perspective.
·Own DRTV budget and work with finance and P&L teams to maximise efficient use of £multi-million budget.
·Maximise ad exposure and response by effective analysis and targeting based on TV channel mix, day part and programming.
·Integrated TV campaigns into online acquisition activity and existing customer campaigns.

The Person:
·Experience in management of direct response focused TV campaigns.
·Understanding and experience of ATL media planning either direct or through agency.
·Strong creative vision confident briefing and managing advert creation.
·Available for a 12 month fixed term contract.

This TV Advertising Manager job is centrally located in the North and can be accessed from either Leeds, Manchester or Sheffield locations as well as surrounding towns and cities.

MET Marketing is acting as an employment agency in relation to this Media Planning job.

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  • "blows me away with how invested she is with each and every one of her contacts; from the moment we first spoke I knew she was really listening and had understood what motivates me and where I was looking to go with my career, even though at that stage I wasn't too sure myself."

    Senior Sales Executive Retail Agency
  • "friendly and professional... provided great service and support. He communicated at all times in a timely and appropriate manner, giving useful feedback and critique. His experience is an asset to MET and his approachable persona makes working with him a pleasure"

    CRM Manager Financial Services
  • "highly professional, knowledgeable and kind recruitment consultant... helped me every step of the way in finding a new role within marketing... always contacted me to inform me exactly what was going on with any application"

    Digital Marketing Executive Agency
  • Senior Sales Executive Retail Agency
  • CRM Manager Financial Services
  • Digital Marketing Executive Agency
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