Advertising Manager / Media Planner - Yorkshire
*****TO APPLY FOR THIS ROLE PLEASE EMAIL firstname.lastname@example.org - WITH YOUR LATEST CV & THE JOB REF.*****
This is a unique opportunity in the Yorkshire area to manage a £multi-million TV budget and lead the creative and media strategy for campaigns. In this 12 month contract role you will be responsible for optimising response from TV campaigns by analysing the best performing channel mix, timing and programming and working with media agencies in delivering an optimised media plan to fit. As well as managing the media side you will draft and sign off TV ad briefs and manage the advert process from start to finish working across the business with creative, marketing, finance and strategy to ensure adverts are on brand and delivering the right messaging whilst generating maximum response.
·Manage of TV ad campaigns from both a strategic, creative and media perspective.
·Own DRTV budget and work with finance and P&L teams to maximise efficient use of £multi-million budget.
·Maximise ad exposure and response by effective analysis and targeting based on TV channel mix, day part and programming.
·Integrated TV campaigns into online acquisition activity and existing customer campaigns.
·Experience in management of direct response focused TV campaigns.
·Understanding and experience of ATL media planning either direct or through agency.
·Strong creative vision confident briefing and managing advert creation.
·Available for a 12 month fixed term contract.
This TV Advertising Manager job is centrally located in the North and can be accessed from either Leeds, Manchester or Sheffield locations as well as surrounding towns and cities.
MET Marketing is acting as an employment agency in relation to this Media Planning job.
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Head of Business Development Digital Agency