PPC Specialist - North West

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PT Context Executive (18M FTC) £27,000 - £30,000
Yorkshire
  • Location: North West
  • Salary: £20,000 - £22,000
  • Ref No: 0108TF
  • Date: 14/09/2012

This well established leisure / travel business has been developing the online team for a number of years and the decision to recruit a PPC specialist to work in house is further commitment to the development of this channel. Managing the budget for paid search you will work across all search engines to maximise visibility on key search terms and increase click-through and revenue from PPC campaigns. This role is a great position for an agency PPC Executive to make the move in house, where they can focus on one client constantly improving results and having full ownership of campaigns.

The Role
• Manage the PPC budget across all paid search activity.
• Drive traffic to the website and increase conversion and sales.
• Run multiple campaigns with responsibility for bid management, ad copy and keyword optimisation.
• Test and analyse different campaigns and report results to senior management.
• Analyse competitor activity and advise the business on any PPC opportunities.

The Person
• Experienced PPC expert with good knowledge of Google Analytics, Google Adwords or Kenshoo.
• Direct experience managing bids and analysing results.
• Strong understanding and experience of writing ad copy and optimising for keywords.
• Ideally some experience in the leisure / travel market.
• Agency experience or client-side considered.

This PPC Specialist job is commutable of Manchester, Liverpool, Bolton and Warrington locations.

MET Marketing is acting as an agency in relation to this PPC job.

TESTIMONIALS

  • "MET gave a very quick turn around on an important position for us"

    Technology Director Travel
  • "My experience... was exceptional. From initial contact until she successfully placed me into my role, she consistently supported me in my application and kept me up to date with the process... went above and beyond to ensure I was prepared for interviews and provided an approachable but professional service. Highly recommended"

    Customer Media Planner Agency
  • "a cut above the rest of the industry in my experience... a forensic approach to understanding the business, the role, the hiring manager and the candidates, coupled with an intrinsic knowledge of the local landscape I have seen great results"

    Head of Business Development Digital Agency
  • Technology Director Travel
  • Customer Media Planner Agency
  • Head of Business Development Digital Agency
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