PPC Specialist - North West

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  • Location: North West
  • Salary: £20,000 - £22,000
  • Ref No: 0108TF
  • Date: 14/09/2012

This well established leisure / travel business has been developing the online team for a number of years and the decision to recruit a PPC specialist to work in house is further commitment to the development of this channel. Managing the budget for paid search you will work across all search engines to maximise visibility on key search terms and increase click-through and revenue from PPC campaigns. This role is a great position for an agency PPC Executive to make the move in house, where they can focus on one client constantly improving results and having full ownership of campaigns.

The Role
• Manage the PPC budget across all paid search activity.
• Drive traffic to the website and increase conversion and sales.
• Run multiple campaigns with responsibility for bid management, ad copy and keyword optimisation.
• Test and analyse different campaigns and report results to senior management.
• Analyse competitor activity and advise the business on any PPC opportunities.

The Person
• Experienced PPC expert with good knowledge of Google Analytics, Google Adwords or Kenshoo.
• Direct experience managing bids and analysing results.
• Strong understanding and experience of writing ad copy and optimising for keywords.
• Ideally some experience in the leisure / travel market.
• Agency experience or client-side considered.

This PPC Specialist job is commutable of Manchester, Liverpool, Bolton and Warrington locations.

MET Marketing is acting as an agency in relation to this PPC job.

TESTIMONIALS

  • "done a superb job at finding the right candidates that I needed across both PR and Content roles. She listens well to the brief and only sends through relevant CVs which have the experience I am looking for. I would fully recommend and will be using again in the future"

    SEO Director Agency
  • "highly professional, knowledgeable and kind recruitment consultant... helped me every step of the way in finding a new role within marketing... always contacted me to inform me exactly what was going on with any application"

    Digital Marketing Executive Agency
  • "exceptional at helping me secure my desired role as a Marketing Executive after I was made redundant... went above and beyond to ensure I was fully prepared for all my interviews and presentations... an approachable but professional service that was second to none. I would highly recommend"

    Marketing Executive Leisure
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