PPC Specialist - North West
This well established leisure / travel business has been developing the online team for a number of years and the decision to recruit a PPC specialist to work in house is further commitment to the development of this channel. Managing the budget for paid search you will work across all search engines to maximise visibility on key search terms and increase click-through and revenue from PPC campaigns. This role is a great position for an agency PPC Executive to make the move in house, where they can focus on one client constantly improving results and having full ownership of campaigns.
• Manage the PPC budget across all paid search activity.
• Drive traffic to the website and increase conversion and sales.
• Run multiple campaigns with responsibility for bid management, ad copy and keyword optimisation.
• Test and analyse different campaigns and report results to senior management.
• Analyse competitor activity and advise the business on any PPC opportunities.
• Experienced PPC expert with good knowledge of Google Analytics, Google Adwords or Kenshoo.
• Direct experience managing bids and analysing results.
• Strong understanding and experience of writing ad copy and optimising for keywords.
• Ideally some experience in the leisure / travel market.
• Agency experience or client-side considered.
This PPC Specialist job is commutable of Manchester, Liverpool, Bolton and Warrington locations.
MET Marketing is acting as an agency in relation to this PPC job.
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