PPC Specialist - North West

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  • Location: North West
  • Salary: £20,000 - £22,000
  • Ref No: 0108TF
  • Date: 14/09/2012

This well established leisure / travel business has been developing the online team for a number of years and the decision to recruit a PPC specialist to work in house is further commitment to the development of this channel. Managing the budget for paid search you will work across all search engines to maximise visibility on key search terms and increase click-through and revenue from PPC campaigns. This role is a great position for an agency PPC Executive to make the move in house, where they can focus on one client constantly improving results and having full ownership of campaigns.

The Role
• Manage the PPC budget across all paid search activity.
• Drive traffic to the website and increase conversion and sales.
• Run multiple campaigns with responsibility for bid management, ad copy and keyword optimisation.
• Test and analyse different campaigns and report results to senior management.
• Analyse competitor activity and advise the business on any PPC opportunities.

The Person
• Experienced PPC expert with good knowledge of Google Analytics, Google Adwords or Kenshoo.
• Direct experience managing bids and analysing results.
• Strong understanding and experience of writing ad copy and optimising for keywords.
• Ideally some experience in the leisure / travel market.
• Agency experience or client-side considered.

This PPC Specialist job is commutable of Manchester, Liverpool, Bolton and Warrington locations.

MET Marketing is acting as an agency in relation to this PPC job.

TESTIMONIALS

  • "used her extensive network to place me in the perfect role. She fully understood the role I was looking for, found it and supported me throughout the process. If I was looking for a new job... would be the first person I'd call!"

    PPC Account Manager Agency
  • "blows me away with how invested she is with each and every one of her contacts; from the moment we first spoke I knew she was really listening and had understood what motivates me and where I was looking to go with my career, even though at that stage I wasn't too sure myself."

    Senior Sales Executive Retail Agency
  • I’m really happy with the mentor I’ve been matched with. They’re great and always make time for me. Having a mentor who is experienced in my area of marketing has meant I’ve already got so much value out of the relationship.

    Marketing Executive Mentee
  • PPC Account Manager Agency
  • Senior Sales Executive Retail Agency
  • Marketing Executive Mentee
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