Marketing Manager – Events/Exhibitions - North West
Rapid News Publications Ltd is a subsidiary of Rapid News Communications and is an international B2B publisher and event organizer. The TCT Group (www.thetctgroup.com) is owned and managed by RNP. TCT's mission is to accelerate the adoption of 3D technologies for design, development and manufacture across all industry sectors.
TCT events currently run in the UK, Germany, China and the USA, with publications in Europe, North America and Asia. Their events, publications, websites and digital products deliver business-critical insights on 3D printing, additive manufacturing, CAD/CAE, metrology and inspection and traditional manufacturing technologies across the world. Rapid News Publications Ltd is a member of the AEO (Association of Event Organisers) and BPA Worldwide.
They create, manage and deliver technology exhibitions and conferences in the UK, Europe, China and the USA both alone and with partner organisations. Due to the constant growth and success of the business they now need to recruit a dynamic and experienced Marketing Manager to promote their portfolio of international events to both visitors and exhibitors. The role will involve developing messages for each event, liaising with the marketing departments of their partners to ensure consistency of message and style and ensuring that the multiple programmes are coherent and distinct.Their portfolio is international and as such regular travel, both long-haul and short haul, should be anticipated.
·Develop and implement marketing strategies across a portfolio of international events.
· Management of marketing campaigns utilising an integrated, multi-channel approach to promote attendance, drive and increase revenue and profit and enhance brand value.
·Make sure that brand identities are adhered to and that brand messages are consistent.
·Product management - from promotion planning and scheduling, to execution and analysis - recording and testing data and segments.
·Brief in-house and external designers and suppliers and negotiate rates.
·Organise quotes for printing and mailing. Liaise with chosen suppliers to organise design, print and mailing/shipping.
·Provide the sales team with marketing collateral including; digital and print copy, design, updates and materials plus data provision, metric analysis etc.
·Work with the production team to design and organise marketing collateral.
·Copy writing for web, print media, social media and email marketing.
·Ensure that each product meets set target and deadlines.
·Data management and, where necessary, preparation of databases for direct mailing, email marketing and telesales.
·Social media: plan, review and update social media activity.
·Ensure that the database is constantly updated and accurate.
·Attend key Industry Exhibitions and Trade Shows.
·Consistently exceed client and company expectations.
·Experience in a B2B marketing role with extensive in promoting and organising exhibitions and events (ideally internationally)
·Strong work ethic, positive attitude and desire to measurably impact results.
·Excellent written and verbal communications/presentation/reporting skills.
·IT skills - Word, PowerPoint, Excel, Web Research, Database Packages.
·Team player with ability to work in a dynamic, fast paced environment.
·Impeccable organisation across multiple complex projects.
·Must be commercially aware.
·Demonstrable experience of working under pressure.
·Possess strong research and analytical skill.
·Education: Must be educated to degree level or equivalent.
·Languages: Either of German or Mandarin would be an advantage.
For more information on this vacancy please contact our retained consultant Miles Zerny on 07508 877566 or attaching an upto date CV. Any third party or direct CV's will be forwarded to Miles Zerny at MET Marketing for review.
This Events Marketing Manager job is commutable from Chester, Manchester, Liverpool, Warrington and surrounding areas.
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