Head of Online Acquisition - North West

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  • Location: North West
  • Salary: £50,000 - £65,000
  • Ref No: 0047ES
  • Date: 01/06/2012

Our Client is a leading consumer brand and is ever expanding within the digital space. As their online offering has grown and developed they are developing the team and require a Head of Acquisition to join and lead the business. This is a classic customer acquisition role and we are looking for an individual who is able to develop the acquisition strategy for new customers, plan out the campaigns and execute with the team. This is managing the campaigns through the digital channel and will feed into the e-CRM.

The Role
• Managing a team of digital marketers
• Managing the campaign budget
• Working with the external agencies to develop campaigns
• Identify new customer opportunities
• Develop campaigns across SEO, PPC, Affiliates, Advertising and Email
• Work with the off-line teams to identify new opportunities
• Deliver ROI, increase conversion and reduce costs per acquisition

The Person
• Must have managed significant online budgets
• Must have a broad and extensive mix of online media skills
• Must have a strong understanding of the customer and be analytical
• Ideally from a retail or similar background including Agency
• Ideally has come from a blue-chip organisation

 

This Head of Online Acquisition job is commutable from Manchester, Liverpool, Warrington and Bolton

TESTIMONIALS

  • "instrumental in my move to a new role... incredibly helpful and really took the time to get to know me and what I do best... had my interests at heart and put forward three roles at great companies which would have fit me perfectly"

    Designer Agency
  • "blows me away with how invested she is with each and every one of her contacts; from the moment we first spoke I knew she was really listening and had understood what motivates me and where I was looking to go with my career, even though at that stage I wasn't too sure myself."

    Senior Sales Executive Retail Agency
  • "I would highly recommend... if you're looking for a role within the marketing sector in the Leeds/York/Harrogate area... worked tirelessly in order for me to be placed in the best place suited for me. We had regular contact in person and over the phone over and I will definitely keep in contact"

    PPC Executive Agency
  • Designer Agency
  • Senior Sales Executive Retail Agency
  • PPC Executive Agency
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