Head of Online Acquisition - North West

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  • Location: North West
  • Salary: £50,000 - £65,000
  • Ref No: 0047ES
  • Date: 01/06/2012

Our Client is a leading consumer brand and is ever expanding within the digital space. As their online offering has grown and developed they are developing the team and require a Head of Acquisition to join and lead the business. This is a classic customer acquisition role and we are looking for an individual who is able to develop the acquisition strategy for new customers, plan out the campaigns and execute with the team. This is managing the campaigns through the digital channel and will feed into the e-CRM.

The Role
• Managing a team of digital marketers
• Managing the campaign budget
• Working with the external agencies to develop campaigns
• Identify new customer opportunities
• Develop campaigns across SEO, PPC, Affiliates, Advertising and Email
• Work with the off-line teams to identify new opportunities
• Deliver ROI, increase conversion and reduce costs per acquisition

The Person
• Must have managed significant online budgets
• Must have a broad and extensive mix of online media skills
• Must have a strong understanding of the customer and be analytical
• Ideally from a retail or similar background including Agency
• Ideally has come from a blue-chip organisation

 

This Head of Online Acquisition job is commutable from Manchester, Liverpool, Warrington and Bolton

TESTIMONIALS

  • "our go-to for our recruitment needs. She works tirelessly, is well connected and truly understands the briefs put to her. She's also fun to deal with!"

    Managing Director Marketing Agency
  • "an absolute pleasure to work with and successfully placed me in a great role which I am very happy with. Furthermore, every interview that was arranged for me was spot on, carefully considered, well managed and very appropriate. I wouldn't hesitate using her or MET Marketing again"

    Digital Account Manager Agency
  • "helped me secure my latest role and I found him to be knowledgeable, friendly and professional at every stage of the process. I would highly recommend him and MET Marketing to anyone looking for their next marketing role"

    Email Marketing Manager Global Distribution
  • Managing Director Marketing Agency
  • Digital Account Manager Agency
  • Email Marketing Manager Global Distribution
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