Head of Online Acquisition - North West

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  • Location: North West
  • Salary: £50,000 - £65,000
  • Ref No: 0047ES
  • Date: 01/06/2012

Our Client is a leading consumer brand and is ever expanding within the digital space. As their online offering has grown and developed they are developing the team and require a Head of Acquisition to join and lead the business. This is a classic customer acquisition role and we are looking for an individual who is able to develop the acquisition strategy for new customers, plan out the campaigns and execute with the team. This is managing the campaigns through the digital channel and will feed into the e-CRM.

The Role
• Managing a team of digital marketers
• Managing the campaign budget
• Working with the external agencies to develop campaigns
• Identify new customer opportunities
• Develop campaigns across SEO, PPC, Affiliates, Advertising and Email
• Work with the off-line teams to identify new opportunities
• Deliver ROI, increase conversion and reduce costs per acquisition

The Person
• Must have managed significant online budgets
• Must have a broad and extensive mix of online media skills
• Must have a strong understanding of the customer and be analytical
• Ideally from a retail or similar background including Agency
• Ideally has come from a blue-chip organisation

 

This Head of Online Acquisition job is commutable from Manchester, Liverpool, Warrington and Bolton

TESTIMONIALS

  • "clearly very passionate and I would recommend her in a heartbeat... 100% driven to finding the most suitable candidate for a role and would bend over backwards to make sure this happens. I've had nothing but a positive experience working with"

    Senior Designer Leisure
  • "exceptional at helping me secure my desired role as a Marketing Executive after I was made redundant... went above and beyond to ensure I was fully prepared for all my interviews and presentations... an approachable but professional service that was second to none. I would highly recommend"

    Marketing Executive Leisure
  • "used her extensive network to place me in the perfect role. She fully understood the role I was looking for, found it and supported me throughout the process. If I was looking for a new job... would be the first person I'd call!"

    PPC Account Manager Agency
  • Senior Designer Leisure
  • Marketing Executive Leisure
  • PPC Account Manager Agency
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