Email Marketing Executive - North West
The business is a growing market leader in its innovative consumer markets. Quickly becoming a household name, they are about to embark on large UK and Europe wide expansion plans. As a result of this they are now looking to recruit an Email marketing Executive to join their growing marketing team.
As Email Marketing Executive, you'll be tasked with driving and improving email KPI's, such as open and click-through rates, to drive online traffic and stimulate engagement and revenue, while generating loyalty amongst the existing base.
Reporting to the Online Marketing Manager you join the marketing team to help drive the company's email programme forward.
·Work closely with the marketing team, and relevant stakeholders, to create campaign briefs with clear campaign objectives and KPIs.
·Define target segments, relevant content, customer journey, channel strategy and necessary testing requirement.
·Manage the scheduling, testing and deployment of all essential / triggered customer email campaigns and programmes to facilitate accurate performance monitoring.
·Develop a testing strategy to identify the optimal deployment times for emails and provide insights back to the Editorial, Creative and Tech teams.
·Communicate campaign plans to key stakeholders, department heads and Customer Service
·Ongoing management and continued segmentation of email database to identify and target actives, lapsed and un-engaged with specific campaigns.
·Building html templates (responsively), carrying out the appropriate render testing to ensure that the email renders well in all browsers.
·Setting up email campaign for deployment using Smart focus email tool.
·Understanding and experience in Photoshop, HTML 5, CSS.
·2+ years relevant experience working within CRM/Email marketing and or campaign management (preferably Smart focus and / or Silver pop.)
·Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
·Accurate, systematic and methodical.
·Interest in social media and the digital world.
·Ability to work to strict and tight deadlines whilst remaining calm when under pressure.
·Highly analytical and able to derive meaning from data through A/B testing and email.
The ideal candidate will have 2+ years' experience, understand the latest trends in email marketing, customer relationship management and social media marketing and can translate these trends into a concrete and coherent strategy.
This Email Marketing job is commutable from Manchester, Oldham, Preston, Warrington and Cheshire
MET Marketing is acting as an employment agency in relation to this Email Marketing Executive role.
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