ECRM Executive - North West

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  • Location: North West
  • Salary: £20,000 - £25,000
  • Ref No: 0000000377
  • Date: 23/10/2013

Our client, based in Cheshire, is a leader in the leisure and tourism sector. Because of an impressive period of growth, they are looking to recruit an eCRM Executive to join their existing team. Reporting to the Online Marketing Manager, your main duties will include evolving the email communications and improving campaign performance. To be considered for the role, you must have experience and understanding of email marketing
The Role

* Be the owner of the eCRM strategy within the marketing department and execute the plans through tactical campaign and behavioural targeted emails
* Apply your knowledge of email marketing best practice to improve campaign performance
* Liaise with brand teams and designers to provide email communications
* Be an expert in using the email marketing deployment tool, and be able to deploy mass email campaigns using this
* Analyse email campaigns against key metrics
* Conduct competitor analysis

The Person

* Experience in online marketing, preferably with email marketing experience
* A good understanding of email marketing
* Strong written and verbal communication skills
* Excel and Powerpoint skills

This eCRM Executive job is commutable from Manchester, Liverpool, Chester, Crewe, Macclesfield and most of Cheshire

MET Marketing is acting as a recruitment agency in relation to this eCRM Executive Job.

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