How to build involvement in industry publications
Your CV is traditionally the first opportunity an employer gets to gain a sense of what you’re about, but let’s face it, how much personality and drive can you fit on the recommended A4 piece of paper?
However, as mentioned in our previous blog, the internet has enabled us to project our thoughts, opinions and virtual CV to employers before we even apply for the vacancy, providing multiple opportunities to get your name seen and established within the sector.
Get your name out there and build contacts
As discussed last week, being active across social media platforms and interacting with industry news certainly helps you build a sense of involvement and knowledgeability around your name.
However, this could be furthered if you were to participate in written pieces featured across industry publications.
Opinion articles are a great way to get involved and with most journalists on the hunt for opinions, you’re unlikely to struggle to get your voice heard.
You can filter what you get sent by industry and before you know it, you are being spoon fed opportunities to comment on.
As well as email alerts, many journalists use Twitter as an immediate and quick turn-around platform in which users can respond directly to their requests.
Searching hashtags such as #JournoRequests and #HARO (help a reporter out) can help you pluck out the best opportunities.
Another option is to get involved in online discussions surrounding published articles, many online publications allow comments where you can give your expert opinion or even write a letter to the editor that may be featured online or in the print publication.
We have listed some marketing related publications that offer opinion articles, opportunity for comments/discussions and that are generally wise to follow within the marketing and business sector:
- Chartered Institute of Marketing (CIM) Content Hub
- Mid Yorkshire chamber of commerce
- Prolific North
- The Drum
- Marketing Magazine
- Campaign live
- Marketing Week
- Local business/marketing publications
- Business Insider
- The Business Desk
- Business Daily
Last but not least, blogging…
45% of marketers say blogging is the number 1 most important piece of their content strategy and with blogging such a necessity in the marketing industry it is a great way to show off your skills and express your interest in writing.
This can be done via a personal blog; it doesn’t necessarily have to be marketing related. A consistent and well-written blog showcases your capabilities and gives off a great impression.
It is common for bloggers to be contacted by PR companies and marketers requesting to test and review products and interactions such as this will enable you to build upon your professional contact book.
You can also upload all of your written work to your LinkedIn profile, so it is readily available for potential employers who may be carrying out personal research to read.
Taking advantage of all of the opportunities available to you can really help to show a certain level of drive, commitment and interest, which is certainly something that all employers look for in a candidate.