Director/Head of Marketing
£50,000 to £75,000 per annum - Benefits
MET are delighted to be recruiting this new role for a leading niche E-commerce business selling products direct to the consumer for the home. Traditionally a manufacturer supplying through the trade and wholesale channels they underwent a massive transformation and now sell direct to consumers and have experienced significant growth over the last few years with expectations that this will continue.
The Marketing Director will have ultimate responsibility for the organisations marketing activities and oversee the development and delivery of a fully integrated marketing strategy for the business.
·Development and implementation of the Brand strategy.
·Developing the marketing strategy for new and existing products
·Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
·Working closely with the company's Customer Service team; enabling them to meet their commercial objectives.
·Guiding the day to day activities of the marketing team.
·Ensuring that the marketing objectives are implemented by the marketing team.
·Work closely with the Technical Director to enhance web site and conversion rates.
·Manage social media presence and direct programs to improve social media reputation and recognition.
·Developing and delivering marketing and communications strategies for the organisation.
·Undertake continuous analysis of competitive environment and consumer trends
·Managing external marketing providers
·Provide input on pricing policy, promotional activity and analysis
·Implementation and control of agreed marketing budget.
·Extensive experience of all facets of Digital Marketing is a commercially driven environment.
·Strong understanding of current online marketing concepts, strategy and best practice.
·Experience in offline traditional marketing in conjunction with digital channels.
·Experience of managing a significant marketing budget.
·Experience in working with both external marketing agency providers and building in house marketing teams.
·A desire to work with a SME family business well positioned in the market for growth and expansion.
This Marketing Director job is commutable from Leeds, Manchester, Huddersfield, Bradford and Halifax
MET Marketing is acting as an employment agency in relation to this Marketing job.