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Job Details

Head of Digital Content




£35,000 to £40,000 per annum - Benefits

Date posted:




MET are working with a leading Higher Education provider in East Yorkshire to strengthen their Marketing team with the recruitment of a Head of Digital Content for a 3-6 month contract initially.

The Role:

·As the Head of Digital Content you will play a vital role in the development and delivery of the Digital Content Strategy as part of the Digital Marketing Strategy.
·Lead the development of user focused, high quality, relevant, multi-media content across all the digital marketing platforms (web, social media, mobile applications etc.). The objective will be to influence and shape the decisions of key audiences.
·Influence the overarching marketing & communications strategy, as well as input into the overall direction, performance and management of the marketing & communications team.
·The role holder will build and nurture highly productive relationships with senior colleagues as well as partner organisations.
·Be a pioneer of outstanding and cutting edge digital content, particularly in driving engagement and interest from our core market - prospective students. You will champion new user trends to create ever more innovative, exciting and relevant - youth focused - content that will be widely viewed and shared. You will drive this ethos in the team.
·Be the editor for all digital marketing content, having the ultimate say over what content is published in digital format and what needs removing when it reaches the end of its life.
·Lead social media engagement and brand awareness campaigns as necessary. In addition, you will contribute to blogs and manage e communications as well as assisting with paid media including the development of a close working relationship with digital advertising agencies.
·Work closely with heads of academic and non-academic units and other managers to ensure content produced serves user and organisational needs. The role holder will work to facilitate and support colleagues but will also set and enforce editorial guidelines as necessary.
·Responsible for the management and development of a high performing team

The Person:
·You will have extensive content and communications experience gained in a highly driven environment
·Previous experience in a University/Higher Education environment
·Extensive knowledge of existing and emerging Digital channels.
·Strong written and verbal communications

This Digital Content job is commutable from York, Hull, Beverley and surrounding areas.

MET Marketing is acting as an employment agency in relation to this Head of Content job.

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